While our primary focus is on influencer marketing, people tend to forget the importance of email marketing. This is one of the oldest and yet the most effective forms of marketing. According to Statista, the revenue through email marketing in 2020 was around 7.5 billion US Dollars, and it is expected that by 2023, it will cross the 10 billion US Dollars revenue.
Many digital marketers use the best email marketing tools to automate the entire process. Finding the right software to ease your marketing technique can be pretty overwhelming. With the help of email marketing software, the marketers can create, and optimize their email campaigns, subject box templates, etc.
Email Marketing Tools to use in 2022
According to Forbes, using email marketing can help to bring approximately 20% growth to the company. Digital marketing plays a vital role in different businesses with proper strategy optimization. Therefore, if you are conducting email marketing campaigns, it is crucial to use the right tools.
Here are some of the prominent tools that can be helpful:
1. Ongage
An advanced email marketing platform, Ongage helps bring significant business growth with optimization. The dashboard is extremely rich in features that allow the marketers access to some of the requirements of delivery vendors.
Ongage is combined with a marketing analytics suite that can help determine performance growth, return on investment, and deliverability. One of the most prominent benefits of the platform is that it helps manage all the large-scale operations easily.
The users can easily create segments and lists that help organize data. Furthermore, it also helps to receive reliable results.
2. EngageBay
EngageBay is one of the leading software that helps capture leaders and gets an audience. Email marketing is a part of Marketing Bay Plan and an All-in-one suite, making it one of the most advanced choices.
There are numerous email marketing templates available on the platform. However, the users can also choose to create pre-designed templates that will help them meet customer requirements. Customers need to use the drag and drop interface to create a template of their choice.
To create a reliable email marketing template, the customers can apply filters of their preference. This will help in planning the email marketing strategy. The customers can apply different filters such as country, date, tags, and more. EngageBay makes it easier to personalize the emails and add personalization.
3. MailChimp
MailChimp is one of the leading email marketing software available with free and paid plans. One of the main reasons customers rely on MailChimp is because they update the products regularly and introduce new features. As a result, they have become one of the most reliable all-in-one marketing platforms.
The free plan of MailChimp makes it easier for business owners to get the basics of email marketing. If you are just starting, you must rely on the free feature. The basic service can help you access landing pages, emails, social media ads, postcards, pop-ups, etc.
The Content Studio version of MailChimp is highly reliable as you can sync the graphics, photos, files, and more. With these, you can focus on making the campaign consistent. Furthermore, you can also include some templates to make the email look attractive.
4. ConvertKit
An email newsletter is of utmost importance while running an email marketing campaign, and it will help to receive clicks and conversions. ConvertKit is one of the most reliable email marketing platforms to help you receive effective results.
The best part of Convertkit is that it will allow you to automate the email newsletter campaign. You can create opt-in forms for the users. If you want to monitor how your email campaign performs, you can check it via the dashboard. One of the most reliable parts of ConvertKit is that you can manage the email metrics from the platform pretty quickly.
5. Drip
Drip is one of the most reliable email marketing software for eCommerce business owners, digital marketers, and bloggers. A drip is a prominent tool that will provide you with many benefits such as personalization, sales funnel, and marketing automation.
You can easily integrate Drip with various website-building platforms like WooCommerce, WordPress, etc. Integrating Drip with these website-building platforms can help you get pop-ups and opt-in sign-in forms that will help you get more leads.
Some of the prominent features of Drip that can be helpful for email marketing include list groupings, smart email segmentation, visual automation, intelligent marketing automation, and split testing for subject lines.
Some of the prominent support options you can receive with Drip include automation training, live chat help, extensive courses, webinars, etc.
6. MailerLite
Established in 2010, MailerLite is an effective business solution, and it will allow faster growth of businesses. While the paid plan is available for $10 per month, the free plan will help you acquire 1000 subscribers and send 12000 emails per month.
The paid plan of MailerLite is available with all the exclusive features that are helpful for your business. Some of the prominent features of MailerLite include a built-in photo editor, text editor, mobile-friendliness, and more. MailerLite also provides A/B testing with the free plan.
7. ActiveCampaign
ActiveCampaign is a leading email marketing software that will help you automate your entire campaign easily. It comes with an in-built builder that enables you to get a wide range of email marketing campaigns.
With the help of ActiveCampaign, you can group the contacts and send automated messages. Furthermore, it will also help improve deliverability, thereby improving your email’s open and click-through rates.
Conclusion
Numerous email marketing tools are available that can help boost your business. These tools provide free plans to help you in the testing phase. Nonetheless, it would help if you choose accordingly. You must select an available tool at affordable rates and provide the right strength of campaigns.