Although creating an eye-catching logo for your company’s products or services is definitely an important part of a successful branding strategy, there is much more to it. It is now critical to not only attract the attention of potential consumers with a distinctive logo but also to sustain that enthusiasm throughout the buyer’s journey by creating a consistent brand identity across your digital and conventional marketing initiatives. This may be achieved by developing a consistent brand identity throughout all of your marketing efforts. This means that a potential consumer will be able to recognize your brand right away, regardless of how or where they connect with your firm, whether digitally through your website and social media or physically through print advertising, flyers, and brochures. In other words, your brand will be easily identifiable.
But why is it so important to keep a consistent brand image? It is not difficult: When a prospective customer sees your website, follows you on social media, or receives marketing literature in the mail, they form their initial impression of your company, which is influenced by your branding. It is critical for your company’s success that it displays a professional and consistent image, regardless of the channel via which a consumer chooses to engage with you.
This consistency not only helps to generate brand recognition but it also helps to build trust with clients and creates a loyal customer base, both of which may contribute to the return on investment that you seek. According to Forbes, having a consistent brand presentation across all media may result in a 23 per cent gain in sales.
So, where do you even begin? When creating a brand identity, it is critical to deconstruct all of the components that make up your overall branding. These factors include color palettes, tone of voice, and other elements in addition to fonts and graphics. This post will highlight some tips to help you build a consistent brand identity for your firm.
1. Create a memorable logo.
A person’s first engagement with your brand will almost certainly be with your firm’s logo, which serves as the organisation’s ” face ” in many ways. Remember what we said about establishing a good first impression? Remembering that it only takes 10 seconds to form a first impression of a brand’s logo is an important marketing fact to remember; hence, you should ensure that it has a powerful effect. Your customers should be able to recognize your brand merely by looking at your logo without having to seek up your company name, and vice versa, your company should be clearly recognisable based only on the looks of its logo.You can then add your logo to things like business stationery and marketing materials and have Mato & Hash add it to staff uniforms.
2. Use a consistent color palette.
After you have created an eye-catching logo, the next step in creating your brand identity is to choose complementary colors. These colors will be used in the design of all marketing materials, including the layout of your website, social media graphics, marketing brochures, and more. Color is more than simply an aesthetic consideration when building your company’s identity; it is also an important part of your brand’s narrative. Colors may also evoke emotions and give a logo personality, all of which contribute to the overall development of your brand identity.
3. Choose fonts that complement each other.
Fonts and typography have an important impact in how people respond to a company’s branding; in other words, fonts are more than just nice lettering for your packaging. Because many people may encounter your brand for the first time through words, whether in advertising, on your website, or elsewhere, the typeface you choose will assist communicate the voice of the brand and affect how people react to your brand. Fonts allow you to offer your firm a particular identity, whether you want it to be contemporary, vintage, romantic, bold, or whimsical. Fonts are often chosen with the type of company in mind. Premium companies, for example, are known for using fonts that are extremely clean and thin.
4. Establish brand standards and follow them consistently.
Brand guidelines often comprise standards for the brand identity (goal, core values, tone, etc.) and your brand assets and their appropriate usage. Brand standards express a range of aspects about your brand, both internally to your business and publicly to the general public (logo, color palette, fonts, etc.). Your brand rules are a collection of principles that outline how to use the visual components of your brand in a way that preserves the integrity of your brand across all mediums. Creating and then following brand standards is a key step in building a consistent brand.
