Trade show booths are essential aspects of marketing. They allow you to bring your products or services to your clients and customers directly and provide them with opportunities to interact directly with your offerings. Here are five tips for setting up successful trade show booths.
1. Develop Booths That Showcase Your Offerings
Your trade show booths should support and provide the framing for your offerings, not overtake your offerings. Make sure your booth is effective, unique and capable of ensuring your brand makes a good first impression on your potential customers. However, you don’t want the design of the booth or your presentation to overwhelm, confuse or disorient customers. Make sure your booth is focused on showing off your products or services and helping potential customers understand the benefits and why they should purchase from you.
2. Hire Successful Manufacturers
To ensure you have the best booths, hire good, experienced trade show booth manufacturers to construct your booths and consult with them on the booth dressings. Experienced manufacturers know how to construct the most effective booths. You should carefully research your options first to determine that they have appropriate credentials and experience. Discuss your needs with them and determine whether they can accommodate your requests.
3. Create Experiences for Viewers
People love experiences. If you can create a spectacle, within a reasonable metric, you’re more likely to entice people to explore your booth and gather a crowd. You don’t need to be extravagant about curating an experience for potential customers, either. Simple demonstrations can be quite effective. However, you can make the experience more detailed or intricate if you so desire. Many companies find it helpful to offer free samples or goody bags for people who visit their booths, for example. You can also provide opportunities for visitors to enter raffles and extend their interactions with your brand by providing your company’s social media handles and contact information.
4. Develop Opportunities for Interaction
Not only do people enjoy and appreciate experiences, but they also enjoy and appreciate opportunities to interact with your products or services. Interactive displays may involve asking people to help you demonstrate your product or service, offering samples and coupons, or providing products that people can try out on their own at the booth. Interactivity generates increased interest in your offerings and it provides potential customers with chances to better understand your brand and its offerings.
5. Test Your Booths Before Using Them
Always run tests on new trade show booths when you debut. This will help you to determine whether the booth works as intended and troubleshoot if it does not. Include measurements in your tests, such as ROI or return on investment, for the effectiveness of your marketing strategies. Compare the results from the booth to other aspects of your marketing. Remember to rule out anything that may skew the data, such as outliers and biases.
Make sure your trade show booths are customized to your needs. There should be plenty of room if you offer services and plenty of storage room for any products you’re selling and providing examples or demonstrations of, for example. These tips will help ensure you are setting up successful trade show booths.
