The PrestaShop merchants always try to find alternatives to Apple’s app store and Google Play store. A common option is a Progressive Web App, where launching apps is hassle-free. A progressive web app (PWA) is one type of web application that uses web platform features such as manifests and service workers to give the experience of native apps to the users. PWAs are installable, linkable, network independent, and secure.
Here, there is no need to follow the rules of the App store or the Play store. PWA is one of the latest eCommerce trends that many online stores are using now, and it will grow exponentially due to the current technological aspects.
Let us dig deeper into the topic.
Benefits of PWA for your PrestaShop store
The PWA mobile app offers a native app-like experience. Users can implement these simply by opening the PWA mobile app on any browser. There is a ‘add to home screen’ popup to add an app to the mobile’s home screen. The various benefits that it offers are as follows.
To create a functional mobile app, you should consider the PrestaShop PWA application builder. The app will have the appearance and the feel of a shopping application. A PrestaShop eCommerce store can boost its conversion rates with the help of PWA. The users can download the app directly from the store and add it to their home screen.
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Increased Rates of Conversion
An eCommerce store can boost its conversion rates by equipping the knowledge of PrestaShop PWA app builder. It has various features to increase your business sales, such as push notifications, offline mode, layered navigation, and single-page checkout. The users can download the app directly from the website or add it to their home screen.
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Capture an Extensive Range of Audience
The app you develop by PrestaShop PWA app maker works on all operating systems that are iOS and Android, as well as on devices of all sizes. These support multiple currencies and languages. So as a store admin, you have the opportunity to capture a regional and international audience. More online visitors will lead to targeting multiple uses at once.
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Work Less and at a Less Cost
Building apps for the Google Play store or Apple’s app store is costly and time-consuming. Many eCommerce store admins want to avoid investing in that. Beginners do not have so much money to devote to developing an app. Maintenance also requires money. The PrestaShop Progressive Web App is the solution, as it is budget-friendly and requires less time to build. No need to worry about the publishing procedure of Google Play and the Apple app store as the app will get published on the web. It eliminates all app-related issues.
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Offline Mode Is Available
The PrestaShop mobile app size is small, due to which it rarely crashes on mobile devices. It is built on an advanced design that lets it load and run faster than native applications. It significantly improves the shopping experience. Customers can also run this app with a weak connection or when they are offline.
Push notifications are a vital part of an online store. Many big eCommerce stores take full advantage of this feature, and so can you with the PrestaShop mobile web app. This app can also send push notifications. Through this, you can tell the users about discounts, offers, rewards, and many others. Make sure that the users remember your brand. But remember that too many notifications a day can be annoying. Be sure to maintain a healthy ratio.
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Control Benefits of the Admin Board
The PrestaShop web application offers multiple control benefits to the admin of the eCommerce store. The app has an easy-to-use backend that allows users to oversee or redo the live progressive web app. You don’t need to approach the coders to fix up things time and again. As a store admin, you can reveal the fundamental upgrades. All the upgrades will be quickly available on the refreshed PWA mobile app.
You do not need coders to make changes to the app. By learning some basics, you can do that on your own. It is a huge benefit. No need to appoint a coder team to ensure the app works well. Can you imagine how much money this saves? Invest this money in other aspects of the business. Also, you can apply the changes much faster when you have to do it yourself.
The PWA mobile apps offer easy and single-page checkouts to all customers. It increases the sales of your eCommerce store. When purchasing at your store is easy, people come back again to buy, thus giving you regular customers. This app ensures that the customers do not navigate multiple landing pages while trying to order. If they navigate several times, they will leave the page frustrated and might never come back. You can also allow guest checkout in PWA, as it allows customers to complete the checkout process quickly.
An essential feature of an eCommerce store is a safe payment gateway. Customers add sensitive information like their card or UPI details on the web app. The admin is responsible for ensuring that the customer’s data is secure and will not be misused in the app. Provide various payment options like a credit card, debit card, UPI, and cash on delivery (COD). COD is super important to build trust amongst your customers. First-timers might prefer COD. A PWA mobile app lets you integrate all these features into the payment gateway of your online store.
Bottom line
Ecommerce stores can stay ahead of the competition by using the PrestaShop mobile app builder. The store admin can rapidly transform the website into a mobile app at less cost. You can launch your store on the web without worrying about the policies of the Google Play store or Apple’s app store. It offers all the features of a native app, such as push notifications, SEO, offline mode, and more.
If you need help building your PrestaShop store PWA, then contact WebDesk Solution. With over a decade of experience, we are a highly professional PrestaShop development company that can help you turn your PrestaShop store into an attractive progressive web app.