ResiBrands acquired Pink’s Windows, a window and exterior cleaning franchise based in Austin, Texas.
Home services portfolio company ResiBrands added another brand to its roster: Texas-based Pink’s Window Services.
“We felt like there was a natural fit,” ResiBrands CEO Steven Montgomery said. “Plus, their branding was amazing, their numbers were great, their story is great. It was a good opportunity for us to partner with them.”
ResiBrands also owns That 1 Painter, which Montgomery founded, and Garage Up. The partnership with Garage Up is what launched ResiBrands this year.
Pink’s has a ‘50s and ‘60s body shop aesthetic, from the logo that could fit into the movie “Grease” to the uniform high-waisted pants and white polo shirt the employees wear, which Co-founder Carter Smith calls “classic milkman style.”
The brand is “flipping blue collar on its head and making it cool again,” Smith said. It’s “trying to bring back dignity in what you’re doing in the service field. We just feel like nobody’s really tapped into this.”
The company’s corporate office is in Austin, Texas, and its first franchisee location is set to open October 1. The name Pink’s came from Smith’s mother-in-law, who suggested it when Downer wanted to name the brand after a color. “She was like it’d be so fun is there’s pink, it’s approachable,’” Smith said.
Pink’s started in 2020 after Smith and Co-founder Brandon Downer were laid off from their corporate jobs.
“We were walking around my neighborhood one day. Carter and I decided that we wanted to start a service company,” Downer said. “We wanted to flip the script on the traditional blue collar service business industry and have a fun brand tied to our business.”
The window cleaning business also offers house washing and pressure washing. “Anything outside, we will clean up,” Downer said.
The two from Pink’s met with ResiBrands Co-founders Montgomery and Allan Alarcon in Austin to “just kind of talk about our vision for the service business,” Downer said. “As we would meet up, we were all just blown away with. How aligned we were on how we want something different for the service business.”
ResiBrands aims to take Pink’s nationwide and expects to sell 15 to 20 franchises by the end of this year, and another 50 to 100 by the end of 2024.
Pink’s is looking for franchisees who believe in the brand and its mission of “showing up on time and doing what we say we’re gonna do,” Smith said.
Downer said Pink’s is looking for three different kinds of franchisees: the owner-operator, the multi-unit owner who hires a manager for their properties and larger, multi-unit developers who are “fully absent.”
“We want to partner with guys that, first of all, they’re just above and beyond customer service people,” Downer said.
“They gotta be down with the uniform because the uniforms aren’t changing,” Smith said.