Wild Eggs Prepared for New Growth Opportunities | Franchise News








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Wild Eggs was acquired by PG Growth Opportunities and readying itself for new growth in 2024.


Breakfast franchise Wild Eggs has gone through a restructuring, following an acquisition by PG Growth Opportunities. The new owners, including CEO Andy Abbajay, are planning to expand the brand even further.

Wild Eggs started in 2007 in Louisville, Kentucky. The brand quickly gained a following in its home town and even beyond because of its food. It’s grown to 12 locations in its 16 years before being acquired by PG in January of this year. 

“We looked at a variety of companies,” said Abbajay. “One of the things we fell in love with about Wild Eggs was not only the food, but specifically it had the opportunity to grow beyond 50 to 75 locations.”







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Andy Abbajay at RFDC in the Bellagio


Abbajay saw the brand potential from the loyal customer base. Loyal customers mean a restaurant remains successful, and there’s the potential to find more loyal customers in new markets, he said.

With a focus on more gourmet food and drinks, Wild Eggs was a bit of an odd ball when it first opened. Now, with the breakfast sector seeing higher demand, there’s a wide range from diner-style to five-star options.

“We’ve got a combination of our environment, one that’s inviting and open, and the food and innovative products,” said Abbajay. “It creates a unique guest experience, and we believe that’s what sets us apart.”

Major players in the breakfast space include 1,602-unit Denny’s, with systemwide sales of nearly $2.9 billion, 1,781-unit IHOP13,361-unit Dunkin and 5,600-unit Tim Hortons, to name a few. For small franchises, there’s Eggs Up GrillAnother Broken Egg Café and Black Bear Diner.

There was a lot of work to be done when PG came on board, Abbajay admitted. Primarily, the infrastructure needed an upgrade, resulting in an evolved tech stack, an updated FDD and new talent to help run the support center to prepare for growth. 

Abbajay aims to strengthen Wild Eggs’ franchising efforts. Abbajay wants to focus on supporting new and existing franchisees. He and the team are working in tandem with long-time franchisees to accomplish the company’s goals.

In that growth, Abbajay and the team are looking for franchisees who are passionate and experienced enough to handle owning a restaurant. Wild Eggs is also open to owners new to franchising. 

Abbajay is most excited for internal expansion, though.

“We’re very aspirational about our employees having the opportunity to become a Wild Eggs franchisee,” he said. “We’re putting in some different instruments right now that would allow an individual looking to become their own owner to follow the steps.”







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Wild Eggs isn’t just known for its food. It has an extensive drink menu offering morning classics.


This includes helping the employee get the capital to open and implementing incentives. Abbajay said the brand is still working on the process, but is looking forward to rolling it out in the future. And that rollout will have to be quick as the brand is already getting new leads, with 20 leads that are serious and in discussion, he said.

“We hit the ground running back in August when we launched our new FDD,” said Abbajay. “We’ve exceeded all of our expectations.”



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