Over the last three years, Erin France and her husband, Joe Hernandez, have built a strong Jersey Mike’s operation, owning two stores with a third planned.
Now, they’re ready to diversify their portfolio by tapping into the wellness category. The path to doing so is a five-unit agreement with the membership-based skincare brand Glo30 for the San Antonio market. For their latest venture, the duo partnered with France’s sister, Clare, a former Primrose Schools owner.
For France, the foray into Glo30 is an opportunity to combine her medical background as a pediatric critical care flight nurse with her passion for the beauty industry. As for choosing which brand to make that combination happen, France said she sought advice from her sister’s former Primrose business partner, Kasey Redus, who became a Glo30 owner in Austin, Texas.
“Kasey raved about how amazing the skincare line was, the benefits of offering a membership for monthly facials and how great the owners of the business have been in helping her get started,” France said.
Founded in 2012 by Arleen Lamba, Glo30 has structured its operation to provide members with services every 30 days. Since it was launched, the concept has grown to 12 locations across five states and Washington, D.C.
France said in doing their due diligence, the exclusivity of the product offered at the brand was a particular selling point.
“I specifically appreciated how Dr. Lamba created this skincare line and only allows Glo30 products to be sold at locations,” France said. “I liked the science-backed line she created and that Glo30 is always advancing and looking for new ways to make their customer’s skin better. I’ve also been hesitant to getting facials or Botox in the past, and appreciated that Glo wants to enhance one’s own beauty and skin, not change it.”
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The operational requirements with the brand were also attractive, as France noted how they’re simpler than what’s needed at Jersey Mike’s.
“Costs should remain reasonable since we are using products developed in house, and they have a good shelf life so there shouldn’t be much waste during the monthly services,” France said. “Labor percentages will also be low due to not needing many employees. Between low labor and cost saving measures, everything should run efficiently.”
The initial investment to open a Glo30 is between $241,500 and $599,500.
Tyler Moore, Glo30’s chief operating officer, said the trio matches the type of owners the brand seeks out as it looks to expand in new markets.
“Our ideal franchisee is someone with a deep passion for the industry and relentless commitment to delivering exceptional customer service,” Moore said. “They also bring strong sales experience and a drive to achieve results. This group brings a proven track record of successfully managing high-performing locations, making them the right partner for our brand’s growth.”
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Moore said Glo30 expects to open 20 locations this year and to continue development in Texas.
“It presents tremendous potential,” Moore said. “Every market in the state offers unique opportunities to introduce the brand to local communities.”
France said her long-term goal in San Antonio is to develop the whole market, but starting with five will allow them to introduce the concept to major areas around the city first.