Cheap stocks aren’t always the best buy. Here’s why


Traders work on the floor of the New York Stock Exchange

NYSE

The investment world loves goalposts to measure, compare, and even hold sacred. One of the most holy is the price-to-earnings ratio, defined as a stock price divided by its net income per share. 

The higher the PE ratio, the more investors believe the business will generate strong earnings growth in the future to justify the price today.



Source link