Several businesses spend millions of dollars every year in an attempt to keep their data fresh, clean, and up to date. Businesses are constantly fighting the onset of data decay, outdated records stored in their data warehouses, and trying to collect valuable prospect data. According to datasciencecentral.com, data decays at a rate of 30% per year and shows no signs of slowing down. In order to overcome this obstacle and consistently find the most relevant data on customers, businesses utilize a variety of data enrichment tools and platforms to keep their data as fresh as possible.
Data enrichment also known as data augmentation, is a process that refines, improves, and updates raw data by combining different data sets. This process helps businesses keep their customer profiles up to date by maintaining accurate personal information such as email addresses, phone numbers, and more. Data enrichment can help businesses gain greater insight into customer behavior, specific demographics, and geographic data. Investing in high-quality data enrichment solutions is essential and can be somewhat overwhelming, so we’ll be highlighting five tools for data enrichment below.
InsideView
InsideView is known as one of the original sales data management companies and provides intelligence solutions useful for any business. It’s a marketing intelligence tool that keeps your data clean and pools data from more than 40000 sources. InsideView features Artificial Intelligence (AI) technology that improves your chances of converting visitors into customers through conversion-optimized lead generation forms. It also has the ability to integrate with Customer Relationship Management (CRM) platforms such as Hubspot, Salesforce, or Pipedrive. It’s a free data enrichment tool, but also offers an affordable Enterprise plan that has a host of features.
Clearbit
Clearbit is one of the leading marketing data enrichment platforms that personalize your marketing strategies and helps you identify sales prospects. Clearbit does their data enrichment in-house and scans more than 250 sources, which are scored with reliable trust levels. It features live data that’s great for personalized buyer journeys, improved targeted marketing, and prospecting. Clearbit rescans data every 30 days and allows smooth integration with existing CRMs to promote lead capture. The pricing for the tool varies, but offers tailor-made plans for every business.
MaxMind
MaxMind is an effective data enrichment tool that offers a wide array of services. More than 5,000 companies trust MaxMind and for good reason. They offer GeoIP data, a Fraud Detection and Prevention tool, and a Geolocation tool. Organizations can learn about user connection speeds, make use of precise analytics, and digital right enforcement. MaxMind also offers precision web services, anonymous IP databases, and commercial licensing. MaxMind has a free option, but has several affordable options as well.
Crunchbase Enterprise
Considered to be the world’s most popular database for startups, Crunchbase Enterprise is a worthwhile data enrichment tool. You can use Crunchbase to enrich your CRM through an Application Programming Interface (API) connection and a bulk Comma-Separated Values (CSV) export. You can use Crunchbase to cultivate good data hygiene and enrich your contacts using native integration within CSM platforms. You can also utilize their range of filtering tools to find the best targets for your sales campaigns and increase your chances of closing sales. Many teams use it for market research, personalizing communication, and taking advantage of recommended prospects. Crunchbase offers affordable tiered subscriptions and you can even try it for free for a limited timeframe.
ZoomInfo
ZoomInfo is one of the leading B2B contact database platforms used for sales, recruiting, and marketing. ZoomInfo utilizes Natural Language Processing (NLP) to discover business contact information and matches it with existing customer data. You can take advantage of detailed lead profiles for prospect research including job function, education history, email addresses, location data, mobile phone numbers, intent data, and more. You can also integrate Zoominfo with other platforms in your data stack such as Salesforce, Hubspot, Outreach, and Microsoft Dynamics 365. ZoomInfo gives you real-time lead enrichment and their information is manually checked by their agents. ZoomInfo offers a free trial, but you have to contact the company for pricing options.
Conclusion
Many companies around the globe struggle to close sales and run effective targeted marketing campaigns. To overcome this prevalent issue, businesses turn to data enrichment to make their customer profiles richer with missing information such as age, emails, phone numbers, demographics, etc. This enriched data allows businesses to better connect with their customers and convert leads overtime. Some great data enrichment tools you should look into include InsideView, Clearrbit, and MaxMind. If these don’t satisfy your data enrichment needs, you can always check out Crunchbase Enterprises or ZoomInfo. The majority of these companies offer free trials and all of these can enrich your data point in a variety of ways. These are five data enrichment tools that can give you a more complete picture of your customer data, help you improve return on investment, and take your data to the next level.