Off-page SEO is a critical component of any successful SEO strategy.
If you want your website to rank on Google and increase the amount of organic traffic that your brand receives, you’ll need to look at more than just your on-page SEO strategy for optimization.
Off-page SEO – What is it and why it is important?
The term “off-page SEO” refers to any search engine optimization strategies or tactics that you apply to improve your search engine ranking but that take place outside of your domain.
This contrasts with “on-page SEO,” which focuses on optimizing the pages of your website.
Did you know? Higher authority websites tend to rank higher than lower or no authority websites because search engines regard them as more reliable, relevant, and trustworthy.
The quality of the content on the globe is unlikely to rank high in Google search results if the website that publishes it lacks credibility and loyalty in the sight of search algorithms.
Off-page SEO contributes to domain authority.
Pro tip: Email finder tools – A glimpse
An email finder tool is a piece of software or a browser extension that makes use of artificial intelligence in order to determine the format of an email address.
For instance, GetEmail.io is one of the growing email finder tools.
Off-page ranking factors
If you want to increase your website’s authority and organic traffic, there are a number of things you can do off-site.
Backlinks
Links from another domain to your own are called backlinks. Backlinks are votes of confidence that websites send to search engines like Google.
If a website that has a good reputation links to your website, then there is a good chance that you, too, have a good reputation.
But what exactly is a good backlink profile? Well, it depends on the quantity of root domains that link to it as well as the quality of those links.
It is to your advantage to have links coming from as many distinct websites as possible. And these aren’t just any links; they’re links from websites that have a lot of domain authority.
Brand mentions
You can think of brand mentions as non-linking instances of your brand’s name being mentioned online in a variety of places such as articles, case studies, on social media, or in a forum.
The impact of brand mentions on rankings can’t be quantified with certainty, but it’s important to be aware that they do exist.
When it comes to brand metrics, there is little you can do to influence who is talking about you or when.
Is there any way to increase the number of times your brand is mentioned?
There are a variety of excellent strategies available to assist you in expanding the number of times that people mention your brand, such as testimonials, social media, outreach to influential people, guest posting, and content of high quality.
photo credit: Geekia / Flickr
Google My Business
Local businesses can turn to Google My Business as a one-stop shop for all of their online needs.
Google provides you with this free business profile, which you can edit and update to ensure that your company’s information is accurate in search results.
Searches with local intent, such as “restaurants near me,” appear in Google’s map results, knowledge panel, and local pack results.
Citations
Having your name, address, and phone number (NAP) mentioned in a local business directory, industry-specific website, social media platform, or mobile app is known as a “local citation.” This is a good thing.
Citations may include links, email addresses, star ratings, calls to action, website links, or something else.
When it comes to ranking local businesses, search engines look for consistency in NAP information as a trust signal.
Because of this, it is extremely important that your name, address, and contact information (also referred to as NAP) appear in a consistent manner throughout all of your citations.
Citations, like backlinks, must be of high quality and quantity.
Reviews
According to Google, reviews are the second most influential ranking factor for Local Pack results and the fourth most influential ranking factor for localized organic results.
However, keep in mind that negative sentiment can hurt rankings just as much as positive sentiment can help rankings. And more is more when it comes to reviews.
Ensure that you receive positive reviews on a consistent basis.
Concluding thoughts
You can boost your online presence, build brand awareness, and speed up your climb up the SERPs by utilizing these off-page SEO ranking factors.