How to Expand Your Small Business Team
Even if the signs are there, you need to approach expansion carefully to ensure your large team remains stable. So as you’re growing your small business, take these tips into account.
Consider if Expanding is the Right Choice
A company audit isn’t the be-all and end-all when it comes to making an informed decision to grow. For example, if your business is losing money, it may not be from a lack of employees. It could be that you haven’t hired the best people for the job. Or, you may be biting off more than you can chew.
If you do not have the overhead to expand, you may need to consider if you’re spending money in the right places, or maybe it’s too early. You’ll have to reduce your workload and turn down clients until you’ve made more. Alternatively, you could hire freelancers or part-time staff.
Analyze Strengths and Weaknesses
When growing your team, you have the opportunity to strengthen it. To find people who can improve your team dynamic, analyze your current workforce and compile a list of their strengths and weaknesses. Then, use project management software to gather real-time employee data.
Where does your team speed up and slow down? Could another employee bridge the gap between a productivity lull? What products and services can you add once you hire more employees? Consider these questions during your analysis to find the best solution.
Create a Maximum Hiring Capacity
It’s important to know your ideal team size. A large team requires more management and processes, which initially leads to a dip in productivity. On the other hand, if you hire too many people at once or too quickly, you could spend a lot of time and money onboarding people who have nothing to do.
To determine your needs, you can use staffing and productivity ratios. Staffing ratios depict hiring needs based on established organizational form (5 secretaries for every 20 managers). Productivity ratios estimate the number of units an employee can produce successfully.
Use Technology and an HR Team
Most small businesses can handle hiring independently and do not need help from an applicant tracking system (ATS) or an HR team. However, if you plan to scale your business, you’ll need technology and an experienced HR department to help sort through potential candidates.
ATS software can look through every application for the best match based on keywords, whereas an HR department can interview, train, and onboard candidates. With these inclusions, you can rest assured your business has enough experience and time to find quality employees.
Diversify Your Hiring Practices
Some small businesses may fall into the trap of hiring like-minded team members, and it isn’t hard to see why. We prefer people who speak, look, or act like us because they feel familiar. However, a homogeneous environment is less likely to scale than a diverse one.
You want to challenge your team with new ideas and different perspectives. If everyone shares the same way of thinking, you’ll kill your creativity and, potentially, your business. On the other hand, developing a culture that appreciates diversity and constant development will bring new life to your team.
Improve Your Company Culture
In the growth stage, a bad hire can hurt your business. Being transparent when hiring prospective employees can ensure that you attract the right people at the right time. At the same time, a company culture that brings transparency in the workplace will keep new hires.
Work on improving your company culture by cultivating strong team relationships. Some team members may be nervous about the expansion, but if you’re honest during the process, they’ll feel included. Keep your employees motivated during the transition with positive feedback.
Keep Growing
Small businesses need to continue to grow if they want to increase their sales and acquire new customers. You may face several challenges as you scale, but this guide, along with our other resources in the SmartBiz® Learning Center, will help you nip them in the bud.