Spam can be a huge potential threat that lurks around the corner for B2B and B2C companies alike.
Imagine this, you’ve invested a lot of effort and money in an email campaign that failed colossally because the majority of emails sent ended in spam instead of inboxes of your potential customers. This scenario can harm your brand reputation, directly affecting your Return on Investment ( ROI).
This said low email deliverability can happen for various reasons, making you frustrated because you can’t pinpoint the issue that drives your emails to spam. The reasons for this can range from the health of your email list to your authentication status.
But don’t worry with the following proven tips and the help of a reliable email checker your deliverability rates will soar, helping you enlarge your customer base in no time.
Create an Authentic Email List
If you want to outshine the competition and attract customers, you need to create your own email list. Emails convey vital information about security alerts or shipping details, but they won’t help your clients if they don’t land in their inboxes. Here is what you need to avoid if you want to stop this from happening:
● Don’t rent, buy or co-register a third-party email
● Don’t use a shared email list with your partner
● Don’t use robots to scrape emails. Email harvesting will surely put you in a spam folder forever.
If you want to reach out to your target audiences and convert them to valued clients, dedicate time to creating organic email lists. It may be a time-consuming process but it’ll payout in the long run.
Keep Your Email List Clean and Updated
Bear in mind that email list turnover is common and don’t stress about it. The number of your subscribers can fluctuate as some of them will lose interest in your newsletters over time. And you should be at peace with that. The quality of your mailing list should outweigh the number of names on it. Therefore, try to make cleaner but more engaged lists that will ensure higher deliverability rates. An efficient email checker will keep your email list healthy by removing regularly duplicated or invalid emails from it. This will increase your send score and protect your reputation.
Monitor Your Email Reputation and Escape Email Deny Lists
Send scores speak volumes about the reputation of your business. If this score begins to drop, you may end up on an email deny list. You can never be cautious enough to escape this worst-case scenario. Luckily, you can take effective steps to limit the risks of landing on this incriminated list
You can use opt or double opt confirmation in your emails to make sure your recipients are highly engaged. Or create a sunset policy to sort out and remove disengaged recipients from your list. You can either wait patiently for them to unsubscribe from your list, or you can ask them in a final email whether they are still interested in receiving your emails. The sunset policy can be effective and bring wanted results.
Finally, you can use advanced tools, like an email checker for real-time address validation and minimize the risk of having false emails or contacts with typos on your list.
The spam folder is the last place that you want your well-crafted emails to land. These are just a few effective steps you can take to prevent this from happening, protect your reputation, and boost your campaigns’ success and revenue along the way.