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Are you keen to drive your business to the next level of success? Maybe your sales have stalled recently, and you want to give them a boost, or perhaps your business is new and needs a helping hand. Whatever your reason for needing a little extra help, there are many opportunities for you to make this happen.
If you are keen to try some new approaches to improve your online sales, these tips should help you to make this happen:
Understand Your Site’s Current Performance
Before you can do anything else, you firstly need to understand your website’s current statistics to gain a clear idea of how your website is currently performing. Building up a picture of which areas of your site are attracting a lot of visitors and which seem to be failing to attract much attention is an excellent starting point. Once you have compared these stats, it is time to break things down further. Finding out the bounce rate for your pages and investigating these further will provide valuable insights into your content and how it performs.
Analyzing your website’s conversion rate is also essential. If your conversion rate is low and you notice a lot of abandoned shopping baskets, it is helpful to understand why this is happening. Once you know what is deterring visitors from completing their purchases, you will be in a position to make changes to stop this from happening.
Improve the User Experience
Focusing on the user experience (UX) is an excellent way to increase your online sales. Ensuring your website is performing as it should and delivering an excellent experience for every user puts you in a strong position to drive further sales. Monitoring your website’s performance and which pages your visitors spend time on, and which have a high bounce rate is helpful. However, drilling down further and finding out why some pages perform well and others don’t is a lot more challenging. Using the services of a UX Firm will help you develop your understanding of visitor behavior on your website and provide you with plenty of valuable insights. The UX experts will be able to provide you with the detailed information you need to make meaningful changes to your site based on feedback from real users. This information should provide you with feedback you can put into action and ultimately increase your sales.
Improve Your Social Media Presence
Does your business post regularly on social media? If your approach to social media marketing has been inconsistent up to this point, you have a valuable opportunity to begin promoting your business and increasing interest in your products. Posting regularly on social media gives you the opportunity to engage directly with your potential customers and to build a connection between them and your brand. Social media posts enable you to showcase your new products, post details of special offers, and to drive traffic directly to your website. So, posting on social media regularly is an excellent way to build up additional interest in your products and business before directing people straight to your website to find out more.
Build an Email List
Building an email list and encouraging visitors to subscribe is beneficial for many reasons. For starters, an email list enables you to send promotional content directly to customers that like your brand enough to subscribe to encourage them to make a purchase. Secondly, your emails are an excellent opportunity to communicate information about new products, upcoming promotions, and any other exciting news you have to share with your customers.
Most businesses offer a discount for new subscribers when they make their first purchase to encourage visitors to sign up. Extra incentives offered to email subscribers can include early access to sales, getting the first look at new products, and exclusive money-off deals.
Increase Your Product Range
If you have found sales have dwindled and you don’t seem to be selling as much of your stock as you hoped, it may be time to review your inventory. Taking note of your bestsellers and which products receive the most website hits is a helpful way to establish which products appeal to your customers and which are not so popular. This information will help you decide whether you should expand your product range and, if so, which products will sell well. You may also want to observe competing sites to see which products appear to be selling well, so you can gain an idea of the competition your products are facing.
