In recent years, online property portals have become a central feature in the process of buying and selling property. There are two clear market leaders in the sector, but one is charging ahead by a substantial margin: Rightmove.
In 2000, the top four corporate estate agencies of the time: Halifax, Connells, Countrywide, and Royal and Sun Alliance, banded together and launched Rightmove.co.uk.
With a laser focus on making home moving in the UK easier by providing the largest inventory of property listings in one place, Rightmove plc forged ahead with great success. By 2006, it was floated on the London Stock Exchange, and is now a FTSE 100 company with a market value of approximately £5 billion.
Rightmove is currently the UK’s market leader in the online property marketplace sector, attracting 2.5 billion visits to the site in 2021.
The company’s vision is simple – be the preferred place that home hunters turn to first, which in turn makes them the UK’s primary platform for properties on the market. This results in delivering an unparalleled ROI for their customers.
Rightmove prides itself on providing the UK’s largest digital portal for properties, empowering consumers and property professionals alike to succeed in their goals and create a better housing market for all.
Rightmove’s newest resource, Rightmove Plus, is a game-changing suite of tools that agents can utilize to ensure that their clients’ properties are being viewed at their full potential when listed on the platform.
As the market leader, Rightmove processes and archives a colossal volume of property data – valuable data that can be leveraged to compare property price trends and more to assist agents in arriving at accurate valuations. With more than 20 years of property sales data, agents and customers can be confident that their valuations are fair and accurate when marketing their assets for sale.
To successfully market and sell property in today’s marketplace, agents need access to as many data-driven tools as possible, and Rightmove Plus puts them all in one place.
In addition to this ‘best price guide’ option, Rightmove Plus offers a number of key reports invaluable to assisting agents in staying ahead in the market. Features include:
- Branch performance click-through ratios
- Single property performance data to monitor the how each listing is faring on the market
- Multiple client reports to view how each client is performing on the platform
- Sales competitor analysis providing sales comparison data between their and other agent’s property listings
The Rightmove Plus service is a member-only suite of tools available to professional estate agents aligned with the platform’s vision: to provide comprehensive support to agents and real estate professionals backed powerfully by big data to ensure that the platform remains the primary go-to online space for house-hunters throughout the UK.
Looking forwards
The property industry is becoming more and more digital by the day, accelerated even further by the conditions of the pandemic. This giant of the online property platform sector commands the market’s leading audience figures. Combined with their commitment to using best-in-class software and data-driven analytics, the platform’s reach and resources are proving to be even more valuable to property professionals and customers with each passing month.