International Growth, Digital Capabilities and Menu Innovation Make a Winning Strategy for Leading Fast Casual Poke Brand
As the world’s leading premium fast casual poke brand, Pokeworks is continuing to spearhead growth systemwide and further cementing its position in the Asian food segment.
Most recently, Pokeworks signed a master franchise agreement for 50-units in territories across Canada and opened a location in Taipei, Taiwan in March. With this recent expansion, the brand’s international presence has grown to three countries – Canada, Taiwan, and three existing stores in Mexico. This news comes after a successful first quarter for the brand, which included the rollout of a new state-of-the-art tech stack including digital tools designed to enhance the guest experience, additions to the leadership team and continued menu innovation. Pokeworks is now poised to be the leading poke brand in North America and has a foothold in Asia.
Consumers’ increased desire to find fast and healthy food options continues to propel the popularity of poke, which features fresh, whole food ingredients and toppings. With this renewed emphasis on conscious healthy eating and increased spending on wholesome food, consumers are finding the right mix of health and convenience from concepts like Pokeworks, driving demand sky-high.
The marriage of food and technology is in full swing as the digital influence has dramatically impacted how we think about food. With the launch of its new tech stack, Pokeworks is now at the forefront of driving the guest experience to new heights. Pokeworks’ investment in new digital capabilities provides an all-around enhanced guest experience with online and mobile ordering, allowing guests to select their favorite menu items and preferred locations with specialized offers and deals catered to guest preferences and purchase behavior. With enhanced loyalty features, guests are able to earn rewards and bonuses as well as use customized offer codes. These are the first of several guest experience upgrades Pokeworks is leading.
Pokeworks provides a super-fresh, healthy, craveable take on traditional poke. From signature bowls, to poke burritos, salads, and sides. The brand serves only the highest quality, sashimi grade sustainable fish, proteins, freshly cut veggies, and hand-crafted sauces. Pokeworks’ innovative Poke Your Way™ menu allows for complete customization to cater from indulgent to mindful. Menu choices include options for gluten-free, vegetarian, vegan, keto, nut-free, and raw. The sheer range of ingredients allows poke to fit into a number of diets, and lifestyles. Seasonal specials and limited-time menu offerings like the recent Omni Musubi, which uses 100% plant-based pork protein to reimagine a popular fan-favorite Garlic Spam Musubi with OmniPork Luncheon.
Pokeworks continues to demonstrate its category leadership with creativity and cutting-edge initiatives. The brand attracts passionate and sophisticated entrepreneurs who want to be part of one of the hottest emerging fast casual brands to its franchise opportunity and has set aggressive expansion goals to double new store commitments in 2022 with multi-unit operators throughout the United States and internationally.
To learn more about Pokeworks and inquire about available franchise opportunities, visit pokeworks.com/franchise.
SPONSORED BY:
Pokéworks
Founded in 2015 in a tiny grab-n-go and delivery location in Midtown Manhattan, Pokéworks® has quickly established itself as the nation’s largest and fastest-growing poke franchise. Learn More