Social media marketing is using social media platforms to connect with audiences, build brands, and increase sales. Bathtubs are regular household items that are needed in most bathrooms. And, social media is the best place to market them!
Increased Brand Presence
Most marketers from the bathtub industry target brand awareness as their main objective on social media platforms. It is then followed by increased community engagement and web traffic. But why does brand awareness hold this much importance and why social media should be the primary choice for that?
- You can personalize your social media presence as much as you like. Post pictures of tubs and show why they are better than your competitors. Don’t shy away from leveraging any unique selling proposition (USP) you have.
- As bathtubs are quite aesthetic and can be posted with photos of attractive models and scenarios. They make the best products to promote on social media to increase brand awareness.
- Social media like Instagram and Pinterest, which are mainly focused on multimedia, has been proven to be conversion beasts. You can even leverage the guide to install freestanding tubs to gain more engagement and brand presence through these platforms.
- Admit it, not every individual interested in bathtubs will be following you. You must push your presence to them. Hashtags play a major role here. Whoever is interested in bathtubs might also be interested in other bathroom and home appliances. Include those in your hashtags.
Generating Leads
It’s now easier than ever to generate leads from your social media accounts. Platforms like Facebook even lets you advertise your brand with a short lead capture form. You can use it to build your database without ever going through the hassle of setting up a separate campaign for it.
But to maximize your lead generation on social media, you must follow these steps:
- Don’t jump into setting up the first lead capturing campaign after creating the account. Let the account mature. Post bathtub photos, post content that’s helpful to your audience. Set up contact info, and put a call-to-action button on the page. Only after you’ve made sure that the account can run on its own, kickstart the campaigns.
- Design clickable content. A clickable content can be videos, links, slidable Instagram posts, and much more. Each platform offers a plethora of these options. You have to utilize them wisely.
- A clickable content that directs your leads to a landing page that isn’t…friendly, won’t make any difference. Design your landing page in such a way that screams your intent and is easy to navigate through. Make it visually pleasing and classy.
- Discussion about lead generation through social media isn’t complete without going into paid ads. Most social media platforms let you promote your content to interested parties inexpensively. You can also customize these ads depending on your budget.
Increasing Sales
If your brand is already being known to social media, you might already have built the fundamentals of social media sales. Social media sales are like developing relationships with your customers.
In terms of marketing bathtubs, let them know that you have a product that will provide them with a serene bathing experience.
However, don’t spam their DMs with messages and flood their handles with Tweets. Rather, use time management apps that help you manage your conversations efficiently.
The reasons that bathtub industries take social media seriously for selling are:
1. It works. Whenever a business prioritizes their social media campaigns, they increase their sales. It’s not very complex to understand though. Social media is a place where everyone can track each other’s activities.
A customer of yours buying a bathtub may not share the news with their co-workers, but they will certainly post it on social media. It triggers a chain reaction, if their post garners significant attention, more people will get drawn towards your product. Increasing sales.
2. Your customers are humans. They are active on social media. If you don’t have CRM software keeping your leads nurtured: you can use social media accounts to keep them engaged with your brand by producing relevant content.
3. Your competitors are already selling through social media. In recent times, social media sales have reached new highs all over the world. For example, 81% of Instagram users research products on the platform. Moreover. 18.3% of US Facebook users made a purchase through FB in 2020.
Getting to Know Your Competitors
Social media is a place where you can find your competitors in their most vulnerable. As your competitors will be trying to get personal with their customers, you’ll get to know a lot more about them by sneaking in their profiles. But to do competitive analysis, you must:
- Identify your competitors first. You might already have a brief idea about who your competitors are. Leverage that to know which platforms they are most active on and what type of content they are producing. Set your benchmark to that level and build your presence around it. As a business that sells bathtubs, don’t try to compete with the big brands like Amazon on social media.
- Apart from your competitors, find out brands that are tangential to your niche and are leveraging social media marketing to the fullest. Analyze their strategy.
- Analyze the follower count, the number of messages they are receiving, the mentions they are getting, and the hashtags they are using. You can find these pieces of information by taking help from competitive analysis tools.
Growing Potential Audience
Once they’ve established their brands on social media. Companies hold contests, implement strategies, employ visuals to get more eyes on their handles. Growing a potential audience might sound like growing leads and sales, but that isn’t the case.
A lead is already interested in your product, a sales is a full circle, but the audiences are vectors that drive your brand to new networks.
Most of the millions of followers that prominent brands have aren’t their customers. They just like the brand and love their social media presence. They might become customers in the future, but for now, the followers just help the brand reach new leads.
Better Customer Feedback
As social media platforms are public forums, the majority of the buyers believe that it’s a great place to post feedback than dedicated controlled pages. If your bathtubs are faring well and have garnered a decent amount of appraisal from social media users. Rest be assured, the sales are gonna boom soon.
If not, and the users have expressed concern over your product, be mindful to cater to each of them and promise to take care of their issue. The initial negative reviews might hinder your marketing goals. But they’ll soon be pivoted to the positives if you can keep up to the promise of solving their issue.
The Bottom Line
Social media marketing plays a crucial role in the bathtub industry. From increasing brand presence to getting better customer feedback, from generating leads to increasing sales: social media has brought bathtub businesses success that was previously unheard of.
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