Sims 4 Most Renowned Romancer Crosses Over Into Real Life In Brilliant Campaign

The biggest flirt in all SimNation has jumped right out of The Sims 4 and into a real-world dating app. The life simulation game will soon celebrate the release of its Lovestruck Expansion Pack, which features a plethora of new options for falling in and out of love. Players can now use an in-game dating app – Cupid’s Corner, plan detailed dates with their matches, discover each other’s Turn-Ons and Turn-Offs, and even become professional matchmakers.

And, as shared in a Reddit post by Eggs-Eggs, in order to promote the new Expansion Pack, The Sims‘ own Don Lothario has officially come to Tinder. Users of the dating app may catch sight of the smooth talker while browsing their potential matches. If they do give Don Lothario a like, they’ll match immediately – of course, he swipes right on everyone. He’ll even message them to say “Za woka genava,” (“I think you’re hot” in Simlish) before hitting them with a “You up? Don follows that move by inviting them over for a romantic night under the stars in his very own hot tub, after which the message simply links to the pre-order page for the Lovestruck expansion.

Why The Don Lothario Sims 4 Campaign Is Perfect

The Lovestruck Campaign Is The Latest In A Long Line Of Weird Sims Ads

As the title of the original Reddit post admits, this kind of advertising usually provokes little more than an eye roll and a leftward swipe. Other companies, brands, and works of popular culture have used fake Tinder profiles as an advertising method before, and it’s usually just intrusive, an obstacle to real-life romance. But this particular ad is brilliantly executed, being a perfect marriage of dating app jargon and Sims-style humor. Between the classic tropes of fishing pictures and vague hints at a fear of commitment, the fake profile and message could easily pass for a real (if abysmal) Tinder bio. It’s absolutely in character for Don Lothario, and, admittedly, very funny.

Related

How To Use The Sims 4 Relationship Cheats (Friendship, Romance, Pets)

By using relationship cheats in The Sims 4, players can modify how close or apart a Sim is with another NPC, their romantic interest, or a pet.

As a result, this ad has crossover appeal. Longtime players of The Sims are sure to recognize Don Lothario’s crooked smirk, and swipe right, if only to see what honeyed words fall out of his mouth this time. Those unfamiliar are liable to be intrigued (or maybe a little creeped out) by the fake profile, and thus inclined to investigate further.

Plus, it’s not the first time a Sims game has used a similar strategy in advertising, blending details from the game with familiar realities in order to create a humorous juxtaposition. For example, a campaign for The Sims 2, posted on Reddit by usagi_in_wonderland, superimposes the archetypal pie menu on top of real-life awkward situations – including the Lovestruck-worthy wrinkle of discovering one’s partner cheating. While these ads do acknowledge the similarities between The Sims and real life, they also point to the absurd differences.

And ultimately, that’s what The Sims is all about. It’s a common misconception to think of The Sims as some hyper-accurate representation of reality. It actually presents a heightened take on reality that, while familiar, is much more dramatic and much less serious. The Don Lothario Tinder ad campaign wraps that all up into a neat, consumer-friendly package. It’s the perfect encapsulation of the Lovestruck expansion, not to mention what so many love about The Sims 4 to begin with.

Sources: Eggs-Eggs/Reddit, usagi_in_wonderland/Reddit

The Sims 4

Who says we only have one life? Thanks to one of today’s best sandbox video games, anyone can enjoy living a second life during their off-hours — and one in which they look exactly the way they want and enjoy exciting careers and relationships. The Sims 4 is the latest in the popular Sims franchise and allows any gamer to unleash their imagination with an alternate life inside the world of The Sims, a completely customizable game of life available on most gaming platforms.
With the Sims 4 game, you can customize your alternate self with powerful personalization features to choose everything from hair color and facial appearance, to body size, shape, and walking style. Choose the perfect personality traits to bring your unique Sims to life with characteristics of your choice, from a studious workaholic to an outrageous, life-of-the-party socialite. Change your Sims’ outfits to reflect the mood of the moment and develop life stories and experiences for your Sim, including choosing and decorating a home, finding a career, making friends, and flirting and dating until you find your ideal significant other. And then you can choose to have your Sims character start a family or focus on a career or party lifestyle.
With many Sims 4 expansion packs available, you can add new layers to your Sims’ life, such as pets, vacations, gardens, hobbies, and much, much more. The possibilities are nearly endless.
The Sims 4 is one of the best sandbox games for self-expression, with customizable characters now including more nuanced personalities with an improved emotions system to add richness to all your Sims’ interactions.

Publisher

Electronic Arts

Genre

Life Simulation

Mode

Single Player

Platform

PS4, Xbox One, PC