Miracle Method repairs and refinishes countertops, tile, showers and bathtubs—and it does it quickly and affordably, compared to replacing old surfaces.
The appeal of Miracle Method was clear for Threshold Brands CEO Ted DeMarino from the start: “The product itself is, in fact, a miracle,” DeMarino said.
Threshold bought the bath and kitchen surface refinishing franchise, making it the 11th brand for the home services platform. The 194-unit brand did nearly $90 million in sales in 2022, when Miracle Method had 174 units.
“The company was run so well,” DeMarino said, that Threshold’s due diligence period was shorter than normal.
“We’ve incorporated it into our shared services model, where now we can gain some efficiencies in both the operation side and the finance side,” he said.
Miracle Method Brand Leader John Tubiolo assumed the role upon the acquisition. He was previously the senior vice president of sales and development.
The brand repairs and refinishes countertops, tile, showers and bathtubs—and it does it quickly and affordably, compared to replacing old surfaces.
Riverside Company-backed Threshold’s other brands include MaidPro, Men in Kilts, Granite Garage Floors and Mold Medics.
“We felt it fit in perfectly with our 10 other brands,” DeMarino said. “A lot of our existing franchisees are very interested in the concept.”
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The initial investment required to own a Miracle Method is $96,400 to $190,800.
Miracle Method’s Item 19 lists revenue by franchisee, rather than by unit. Revenue per franchisee in 2022 ranged from $168,596 for one unit to $3.5 million across six units. Its Item 19 also lists the total monthly revenue per technician per month across the franchised units, which ranged from $9,583 to $29,848.
The brand’s low awareness level was a hit for Threshold, DeMarino said. He flips homes on the side, “I’ve been in this space … and I didn’t know this product before we bought the company,” DeMarino said. “Because if I did, I would have utilized it.”