Marketing campaigns take time and money, so it’s important to make sure they are effective. If you want your campaign to be a success, here are some suggestions.
Reaching The Right Audience with Geolocation Data
The best marketing campaigns can’t work unless they reach the right audience. And this is where geolocation data comes in handy.
When looking for trends, behaviours, patterns and accurate audience insights within a specific location you can learn a lot from geolocation data and specialist agencies like Mobsta can help with this. Mobsta helps clients to increase their understanding of audience behaviours and geolocation data by gathering information derived from their online and offline channels, which in turn helps you to make better decisions about your marketing and successfully target those who are most likely to respond to your tactics.
Pick One or Two Points to Focus on
Once you know your audience, and who your marketing campaign is targeted at, you need to start sharing information about your products and services, but it’s important not to overwhelm them. Using the data you have; focus on one or two points you feel are most relevant to your audience. Nobody wants to read a list of everything your business offers.
You can always include a website for people to find out more about your other products, or answer any specific questions they may have.
Make it Easy for People to Find Out More
If you include a website, there’s no need to explain all the benefits of your products. You can simply mention the main ones, in a way that will appeal to your target audience. If done right, this will be enough to intrigue them, and they can go online to find out more information.
Do Something Memorable
Lots of marketing campaigns are memorable because they make people laugh. While this depends on your business, being funny can often sell products or services. The important thing is to laugh with your audience rather than at them. If they feel you understand them, they will be more likely to feel like you’re speaking directly to them.
If being funny isn’t appropriate to what you are selling, you can still find ways to be memorable. This could be teaming up with a local charity or supporting a cause that aligns with your business and creating a marketing campaign around this, possibly by donating a percentage of your sales.
Adapt your Marketing for Different Platforms
Affective marketing campaigns don’t have a one size fits all approach. Even when you know who your audience is, you should adapt your marketing depending on the platform.
People who are browsing your website may want to know all about the benefits of a specific product, or the different options available. Those who are exposed to your marketing on social media may have less time. They are more likely to dip in and out and scroll through their feed whenever they have a few minutes to spare. So, you have less time to grab their attention. They are less likely to want to navigate away from their feed to your website, but if they see something that interests them, they might follow the page, or like the post to look at later.
Marketing campaigns will have the best chance of succeeding if you’re targeting the right people, and appealing to the things which are relevant to them and their lifestyles.