First, you need to connect with your audience and build long-term relationships. Post on platforms where your clients are and use content you already have.
BOSTON – Like most relationships, social media requires work, persistence, and a lot of heart, says Ricardo Rodriguez, principal of Ricardo Rodriguez and Associates at Coldwell Banker Realty in Boston, Massachusetts.
The first step in a successful social media strategy in real estate is to understand that you need to genuinely connect with your audience and build long-term relationships. He reminds real estate professionals that social media is an efficient and cost-effective way to communicate about brand identity and available listings.
“In my experience, the more you articulate what you do and how you do it, the more opportunities you create for your audience to fall in love with you and your business,” he says. “It is about who your audience is and how you allow them to connect to your business.”
Rodriguez adds that it is important to cultivate a deeply engaged audience, rather than just cultivate hundreds of inactive followers. He also recommends only posting where your clients are, not on every social media platform.
“For instance, my team has tried a variety of platforms, but about three to four years ago, I started to see better responses through Instagram and LinkedIn. I discovered that’s where my audience is most responsive and where they spend most of their time, so that’s where I put most of my efforts,” says Rodriguez.
Finally, he advises using the content you already have, like photos from listings, on multiple platforms and use that content in multiple ways, while at the same time ensuring you have a regular newsletter or website where potential clients can find you and generate leads.
Source: Inman (04/14/22) Rodriguez, Ricardo
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