Video marketing is quickly becoming one of the hottest ways of showcasing and promoting your online business! According to some recent studies, 57% of people have watched online videos at some point in their lives, and 19% watch them every day.
Those figures appear to be growing steadily as Internet usage and social networking grow more and more popular.
Computers gradually seem to be replacing the almighty television. People can 4 now use USB chords to hook up their computers to their TVs, and there is nothing on cable TV that they can’t watch online, whether this might be news, movies, or popular TV shows.
Furthermore, the studies projected that more than half of the people who watch a good video end up sharing the clips with friends through email or social networking sites. This serves as an example of the “viral power” of video marketing, as we’ll discuss later.
As the Internet has advanced, text and pictures are gradually being replaced by audio and video. It is an extremely powerful medium that many marketers are now using to literally catapult their online businesses into success.
The Benefits of Video Marketing
Here are some of the benefits of using video marketing:
- You can showcase your product or service in a unique way that will both entertain your viewers and offer them valuable information.
- Videos get a lot of views and a better response rate than articles and blogs. People are more willing to sit through a two-minute video than read a long blog entry.
- You can better illustrate the concepts you’re trying to convey.
- You can avoid the duplicate content penalty altogether. Videos currently do not abide by the same rules as normal articles and blog posts. So, essentially, you can take all of the articles in your article marketing campaign and turn them into videos, and you will never be penalized.
READ the complete report: Video Marketing Mastery Report
What Makes a Great Video?
People love watching videos, but if yours is boring and crappy you can guarantee that they’ll be searching for the back button within seconds. Now I’m not saying that you have to create some kind of Academy Award-winning masterpiece, but there are several common features of videos that are popular, that go viral, and that convert visitors into customers.
Some topics are just plain hard to describe and lay out in print form, but video allows you to show rather than tell. This is especially true when it comes to technical “how-to”: videos can be much easier to follow.
- Videos allow you to create new, fresh content easily without getting a headache trying to think of something to say, as with articles. Everyone knows that you need fresh content on your website on a regular basis to keep it ranking high, and videos allow you to do this without too much effort on your part.
- You can capture the attention of your visitors in an entirely different way. If your visitors are used to reading print, audio/video will offer them something new and exciting, something that may push them over the line from an undecided customer to a buying customer.
- Videos rank high in the search engines. Most keyword phrases now feature one or two YouTube videos on the front page. It’s pretty obvious then, that you should create one or more videos for each keyword 6 phrase you want to target.
- Creating a video can be done for free, or at a very reasonable rate. (or you can go all out and stage a major video production. I’m assuming that most people reading this guide won’t have the budget for that, but I do cover it in a section later on.)
READ the complete report: Video Marketing Mastery Report
This Is How Videos Go “Viral”
Someone posts a cute video of their kitten, sends it to a couple of their friends, and then basically forgets about it. One week later the video has over a million views.
This sounds like a “too good to be true” scenario, but it literally happens ALL THE TIME when it comes to videos.
Essentially, other people in large part will do the marketing for you, by recommending the video to their friends and family and spreading the word.
- Currently, not a whole lot of people use video marketing, so competition is pretty tame. As you probably already know, competing in print format can be pretty brutal. But video allows you to gain lots of traffic and customers without too much blood, sweat, and tears.
- Video websites like YouTube appear to have much more of a sizable “community”. You’ll see videos with thousands of comments and hundreds 7 of video responses. Videographers communicate with each other and form active relationships. You don’t really see that in articles.
- Studies have shown that video marketing produces increased traffic, sales, and opt-ins. Almost all marketers who put an honest effort into video marketing are pleased with the result.
- Video sites like YouTube allow its users to spread the word on Facebook, Twitter, etc.
READ the complete report: Video Marketing Mastery Report
In Conclusion
Videos allow you to show another side of yourself and your business that simply cannot be gained by reading text. You can show your personality. Adding music and graphics can make things fun and exciting. When your visitors genuinely like you and enjoy your content, they will be much more likely to buy whatever it is you’re selling.
Think about demographics and target audience. Who will be watching your video? Young people or old people? Single men or married women with children? Obviously, your audience will determine your “voice” and the tone/message of your video. You will want to make sure that your 8 videos appeal to them.
Here’s something else to keep in mind: The YouTube algorithm will rank your website based on views, comments, and ratings. The more of those you have, the higher your video will rank on the YouTube website.
Therefore, it’s important to distribute your video as much as possible. Send a link to your mailing list.
Make a few Tweets about it and link to it from Facebook, urging people to rate and comment. Even if it’s just family members and friends at first! That initial boost of views will give your video a good headstart.
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