Having a strong online presence is one of the best things you can hope for in business, and one of the most important considerations when it comes to marketing your business in general. The truth is that you can improve your online presence in many ways, and as long as you are doing all you can to make that happen you will find that your business is really going to benefit from it, immediately but also far into the future.
In this post, we’ll look at this issue of your business’ online presence and discuss what you can do to improve it over time. You’ll find that all of the following tips are really good ideas well worth trying out in your own business.
What Is Online Presence?
So what exactly do we mean when we say online presence? In essence, this just refers to how your business appears online, in what places, and to what extent. The more online presence you have, the more visible your business is going to be in general, and that is clearly something that is very beneficial in a number of ways and for a variety of reasons. However, it’s not just about the sheer amount of visibility you have online: it’s also about the nature of that presence and how you are managing it.
The rest of this article will center around ideas about how you can improve your business’ online presence, including making sure you have as much of it as necessary but also improving the quality of it. Both of these are likely to be important in the long run.
The Website
The first port of call in all of this is the website. As long as you have a website that is functioning properly and which draws people in, you are going to find that your business has much better online visibility, and that the quality of it is better as well. So how can you make sure that your website is helping rather than hindering here? This is actually relatively straightforward, though you will need to focus on a few key things in particular.
First of all, make sure that the site is easily findable. That means choosing and sticking with an appropriate URL domain name, one that is memorable and not easily confused for something else. Then you should make sure that your website is designed in such a way that it is simple and stripped-back, and that it is going to be as much of a joy to visit as possible. In this way, you make it much more likely that you will draw in more people to the site in the first place, and keep them there as you would hope.
After you have done that, the next most important thing is to ensure that you are utilizing good SEO, and that you are doing so in as effective and inventive a way as possible. Proper search engine optimization is all about making sure that your website is performing well in the search engines for the kinds of keywords that your potential customers are searching for, so researching those keywords is the vital first step.
After that, you need to make sure that the site itself is SEO-friendly, which means that it loads well and quickly, that it provides the answers people are actually looking for, and that it is a place people are going to want to return to. Having your SEO set up like that will work wonders for your website, so it’s definitely something to think about. And once your site is all set up, you will find that your online presence starts booming.
Social Media Accounts
There is no use in trying to build up an online presence if you are not putting a lot of focus and attention onto the social media sites. There is a reason that most businesses these days hire social media marketers to do their social media feeds – it really is one of the most effective ways to improve your online presence, and should be regarded as a vital cornerstone of marketing in general. As such, it’s important that you are doing this right, and there are a few things to bear in mind in that regard.
First and foremost, the voice. You need to decide on a social media brand voice, which should reflect the brand but also provide a slightly different approach to other forms of advertising. A lot of brands choose to go down the humorous route, and that is indeed one way to do this. Or you might want to go for the cultural, crusading type of voice. However you do it, you will find that you are going to need to have a voice that stands out as well as possible if you want to gain engagement.
That is really the be-all and end-all of social media marketing: engagement. Whatever you can do to improve this is going to help you considerably in keeping your business afloat and visible online. You can achieve this in a number of ways. One is to make sure that you are making use of, and joining in with, trends using hashtags and other markers. You might also want to think about including plenty of images in tweets, as these are proven to be shared around more. And it can really help if you use the occasional promoted content too, although it is not strictly necessary most of the time.
If you can do all that, you should find that your social media presence is a lot stronger, which will in turn boost your online presence in general.
As you can see, there are a lot of things to focus on and be aware of if you are keen to make sure that your online presence is as strong as possible. Make sure that you are focused on these as best as you can be, and you will enjoy the results greatly, now and far into the future.
