Both the number of internet users and the daily internet users are increasing exponentially. Hence, every business, big or small, needs powerful internet exposure to reach their audience where they are, i.e. on the internet.
However, running a business is no piece of cake. Modern entrepreneurs have to juggle a plethora of tasks and manage multiple aspects of the business. Focusing on establishing an online presence and digital marketing practices often take a back seat.
In addition, there are so many strategies to choose from, which makes selecting the right mix of strategies for your business a challenging task.
If you are someone who is looking to tap into the power of digital marketing but isn’t sure where to begin, we are here to end your dilemma!
One of the simplest yet highly effective marketing strategies to utilize at the beginning of your journey is search engine optimization or SEO.
Even with a wide array of digital marketing practices prevalent in the market, nothing beats the good ol’ SEO package to establish a robust online presence. Look around, and you will notice that every business determined to grow sustainably has invested a large chunk of its marketing budget in SEO practices.
From the surface, SEO appears to be a simple process, but there is a lot more to it than what meets the eye. This blog has covered everything you need to know about SEO. Read on to know how SEO is modern businesses’ most potent digital marketing asset.
What Is SEO?
Search engine optimization is a comprehensive marketing strategy for increasing your businesses’ visibility on search rankings.
To gain maximal outcomes from your SEO package, SEO experts optimize your business’s website for both users and search engines. It involves optimizing search terms and key phrases to improve traffic and technical improvements to rank high on search engine algorithms.
Now let us glance at all the best practices for a robust SEO plan.
Top Seo Practices To Improve Your SERPs Ranking
It is no secret that online search rankings rely highly on search terms. Keyword research is a practice to reckon what people are looking for and what terms they are using to look for it. Targeting these keywords will help your website appear at the top of search rankings and ultimately divert relevant leads to your business.
The next important aspect of SEO services packages is content creation. In this practice, SEO agencies will create various content pieces to target researched keywords and build authority on search engines.
In this practice, your SEO agency will ensure that the website includes internal links placed in relevant places, making it possible for search bots to crawl and index your site correctly.
Here, the emphasis is on making your website aesthetically pleasing and easy to navigate. Moreover, SEO-friendly design also improves site speed with appropriate media placement and fast loading forms and images.
Page Load Time Optimization
In your SEO package strategy, the focal point is to make sure that all the site pages load in less than three seconds, preventing users from bouncing from your site.
Now, let us understand why the practices mentioned above and SEO as a whole are an integral part of today’s digital marketing practices.
Why Is Organic Seo Important?
Despite the continuously growing popularity of ‘ SEO’ amongst digital marketers and industry leaders, some business owners are still unaware of how robust search engine optimization
Here are a few statistics that will help you understand how important SEO is and why it is crucial to incorporate into your digital marketing plan.
- Nearly 75% of internet searchers are not likely to click past the first page of Google, making ‘higher ranking’ a vital aspect for driving traffic to your site.
- More than 90% of initial interactions between people and businesses begin with a search engine.
- Compared to traditional marketing, search engines will likely deliver an eight times higher close rate. Hence by investing in a solid SEO package, you can drive more revenue than ever!
- Around 81 percent of individuals conduct research on search engines before making a significant purchase.
- 71% of B2B consumers begin their research with popular search engines like Google & Bing.
- More than 55% of businesses have invested in professional SEO services packages.
- 36% of small and medium-sized businesses practice SEO and have optimized websites.
- Nearly half of the search engine users are likely to visit a store/book a service within 24 hours of performing a local search.
- Around 68% of the clicks go to the first five listings in the search results.
- 61% of consumers claim that they are more inclined to buy from optimized business websites.
The above stats show that most buyers rely on search results, which depend on search engine rankings. As a business, you cannot afford to ignore these numbers and should consider tapping into the power of SEO as early as possible.
Lastly, let us get to the core of this article and look at why
SEO is your key to a thriving business in 2022 and beyond.
10 Ways SEO Will Help Your Business Thrive In 2022
It Helps You Establish A Strong Online Presence
As a general rule, the higher your business ranks on search results, the more likely it is for your target audience to see it. The primary objective of any SEO package you invest in should always be to keep your business on the page on search results and eventually take the first position.
However, the success ratio of your SEO strategies depends highly on the market in which you operate your business. If you’re in a highly competitive market, like travel or food, you might have to spend a sizable amount to establish a robust online presence.
On the other hand, if you run a niche-specific business or offer services in a defined geographical area, SEO practices can be highly effective in establishing a robust digital presence.
It Connects You To Right Audience
The most significant downside of traditional marketing channels like print, radio, billboards etc., is that despite thorough research, one can never be sure that it reaches the right audience. Digital practices like SEO sulves that problem.
With SEO practices, you can optimize your business site to reach individuals with specific demographics and in specific geographical locations. This ensures that relevant leads are diverted to you, ultimately increasing your sales/appointments.
Unlike other marketing practices like PPC and social media, your SEO efforts will not lose their effect in a limited time. The piece of content that you produce for SEO will not disappear after 24 hours, like social media stories or paid Ads.
Site optimization in SEO will provide a seamless navigation experience to users. And lastly, the rankings achieved from investing in a SEO package from trusted experts will continue to promote your website indefinitely by placing you above your competitors in search rankings.
SEO Offers Long-Term Results
As mentioned above, SEO is not a time-bound marketing practice, making it one of the best digital marketing practices for long-term results. Given that you put in ongoing efforts, you will be able to derive results from them for an indefinite time.
Sure, it is not the fastest result-deriving strategy, but the benefits that it offers, in the long run, are definitely worth the wait.
It Boosts Your Credibility
High rankings on search engine results showcase that your business is trustworthy and reliable. This creates a positive impact on the minds of searchers and, in turn, improves the credibility of your business.
Moreover, the content created for SEO practices is also focused on educating the target audience and establishing you as an industry expert. This further improves your credibility and trustworthiness.
It Enhances Customer Engagement
Along with improving credibility, SEO also opens up a vast channel to engage with your customers and improve their overall experience with your business.
Practices in your SEO package will focus on improving your website performance, speed and navigation experience. These all factors may be an inherent part of SEO strategies. Still, they also play a significant role in improving customer experience, ultimately giving you happy customers and improved brand loyalty.
It Gives You A Competitive Edge
Once upon a time, SEO was just another fad, something marketers were experimenting with. But, as the practice grew, it has proven to be a highly effective digital marketing practice, and it sure is here to stay.
Around 60% of digital marketers consider SEO as their priority. This means that missing out on SEO would lead to chances of falling behind your competitors. Effective SEO techniques can help you stay at the forefront of people’s minds and ultimately help you stand apart from the competitors.
SEO Can Be Absolutely Free
Contrary to other marketing practices, you do not have to set aside a monthly budget for SEO strategies. In the initial stage you can get started with your journey without paying a single penny.
Basic SEO practices like creating useful content, posting content at high ranking sites, sharing it on social media etc can be carried out by business owners without any professional help. In later stages, when you wish to implement a comprehensive strategy with practices like site optimization, Local SEO, etc., you can start by investing in a cost-effective SEO package and increasing your spending as budget permits.
SEO Offer Excellent Conversion Rates
SEO focuses on ensuring higher search rankings on popular platforms. Consequently, your target audience will become increasingly aware of your business and the products/services you offer in some time. This will improve your authority in the industry and keep you at the forefront of potential customers’ minds.
As a result, when they are looking for your products/services, they are highly likely to turn to your business. Ultimately this improves your conversion rate and helps you stay engaged with your audience.
SEO Generates Impressive ROI
While selecting the proper digital marketing practices for your business, one of the most important factors to consider is ROI. While SEO generates slow results, it eventually delivers impressive ROI.
Search leads offer a close rate of 14.6%, significantly greater than traditional marketing practices and other digital marketing practices. In addition, if you can achieve the first position on Google listings, you can divert more than 30% of traffic to your website.
All in all, SEO helps you boost website traffic, increase revenue and create & sustain a solid online presence for the long term.
Leverage The Power Of Seo With ZealousWeb!
With the above information, it is clear that SEO is a unique marketing approach and undeniably worth the investment.
At ZealousWeb, we employ cutting edge strategies in our SEO package for various businesses operating in diverse niches. Our cost-effective and high-return generating SEO packages are designed to help you gain maximal benefits from leveraging search engine optimization.
For more information about our services, contact our team today!