What is one marketing trend solopreneurs should jump on for 2023?
To help solopreneurs take the advantage of new opportunities in marketing in 2023, we asked marketing experts and business leaders this question for their best insights. From getting comfortable with Instagram Stories to developing a strong personal brand, there are several marketing trends that solopreneurs need to anticipate and be fully prepared to jump on, come 2023.
Here are 15 marketing trends these leaders expect solopreneurs to jump on in 2023:
- Building Your Own Customer Data Repository
- Get Comfortable With Instagram Stories
- Look into Gamified Marketing Strategies
- Create Multiple Product Landing Pages to Boost SEO
- Establish Digital Cryptocurrency Payments for Your Business
- Integrate AI into Your Business as Part of Your Marketing
- Learn to Leverage Tiktok
- Adopt Personalization Strategies
- Develop Authentic Thought Leadership
- Use Automated Email Marketing
- Take Advantage of Live Shopping
- Drive Awareness With a Podcast
- Offer Affordable Personalized Giveaways
- Go Digital With Your Business
- Develop a Strong Personal Brand
Building Your Own Customer Data Repository
Data privacy has been one of those marketing trends that stated small, but has grown in importance. Ever since Apple launched iOS 14.5, more than 88% of Apple users have hidden their private online behavior.
As a response to this marketing trend, Facebook and Google have made adjustments to their algorithms to ignore cookies. This means that if you want to take advantage of the personalization marketing trends, you’re going to need to collect your own customer data.
The best way to do this is start running quizzes, polls, and surveys where customers freely share their preferences and information.
Ivana Taylor, DIYMarketers
Get Comfortable With Instagram Stories
The benefit of being a solopreneur is that it’s easier for your audience to connect to you as the face of your brand. However, this is only effective if you’re proactive about your social media strategy. Instagram is one of the most used social media platforms this year, and it’s likely to continue with those statistics in 2023.
As more users are responding to short-form video marketing trends, we expect features like Instagram Stories to take the spotlight. Stories are one of the best strategies any solopreneur can use to get in front of their target customers in a personal way.
Reels have become the tool for infusing entertainment into your brand. On the other hand, stories allow you to share behind-the-scenes details about yourself and your mission that can make you more relatable to your audience and drive more engagement and sales to your page.
Stephen Light, Nolah Mattress
Look into Gamified Marketing Strategies
Solopreneurs should get into the gamification of their businesses to boost their marketing strategies in 2023. Gamification, a growing industry in today’s digital age, is an excellent way to incentivize audience engagement and activities through interactive content and games. It helps fuel business growth, take advantage of seasonal promotions, and drive higher sales.
Gamified marketing strategies are effective in compelling consumers to participate in the sales journey, so solopreneurs should start exploring this industry as soon as possible.
Nunzio Ross, Majesty Coffee
Create Multiple Product Landing Pages to Boost SEO
As a solopreneur, anything you can do to build SEO that doesn’t require active, regular updates is a great way to maximize impact and minimize time. Creating different landing pages for different product offerings is one way to market your business and boost organic traffic with very little effort.
Though it might cost you a bit up-front if you work with a professional website developer rather than building it yourself, the initial cost will likely pay for itself several times over. Make it easy for your visitors to subscribe to your newsletter, contact you, or set up appointments – your site should boost your revenue, not be a roadblock.
John Li, Fig Loans
Establish Digital Cryptocurrency Payments for Your Business
One marketing trend that solopreneurs should be aligned with for 2023 is establishing digital cryptocurrency payments for their business. We’ve seen how market downturns have obliterated the value of popular crypto trends such as NFTs and many DeFi tokens, but Bitcoin payments – and specifically payments on the Lightning Network – are legitimately revolutionary and will continue to see massive growth into next year and beyond.
The Lightning Network allows instant transfers of Bitcoin from consumers to merchants, and hopping on board that infrastructure will open businesses to the fastest growing user network since the internet itself.
Anthony Martin, Choice Mutual
Integrate AI into Your Business as Part of Your Marketing
I think it would be a huge advantage if solopreneurs could fully integrate AI into their business as part of their marketing. The benefits of AI are starting to reach micro businesses, including solo business models. AI can do countless things for solopreneurs to help them save a ton of time, which is their most precious asset, and be more productive.
For instance, if you run a website, AI can write social media posts, blogs, copies, and other content. It’s useful if you’re stuck with a writer’s block. It also helps you brainstorm ideas. If you run an eCommerce business, you can use AI to automate specific tasks and create a chatbot to simulate a chat with your potential customers. You can even use it to file your expenses in online accounting software.
Jeffrey Zhou, Fig Loans
Learn to Leverage Tiktok
If there’s one marketing trick that all solopreneurs can benefit from, it’s using TikTok. At this time, we’re still seeing a lot of businesses shy away from TikTok, while many influencers and some select solopreneurs are really taking advantage of the power behind the platform.
Solopreneurs have the benefit of creating genuine content, which does well on the platform. At this time, there’s tons of trending audio files that business owners can use to push the value of their company and really let their brand shine.
TikTok users really gravitate towards authentic content, which gives solopreneurs an edge over larger companies. By speaking directly to their customers, as a business owner and not a corporation, they can easily build a strong following that will share their content and help them thrive. TikTok can be confusing for some business owners to start using, however, once they get the hang of it, the returns are well worth the time commitment.
Kyle Risley, Lift Vault
Adopt Personalization Strategies
There are a lot of marketing trends that solopreneurs should keep an eye on for 2023, but if we had to choose just one, it would be personalization. Personalization has been a big trend in marketing for a few years now, but it’s only going to become more important in the coming years. As more and more businesses adopt personalization strategies, customers will come to expect it as the norm. Solopreneurs who can capitalize on this marketing trend early on will be at a big advantage.
There are a few different ways to personalize your marketing, but some of the most effective methods include: Using customer data to segment your audience and create personalized messages; targeting ads to specific customer segments; sending automated emails that are tailored to the recipient’s interests; creating landing pages that are customized for each visitor; and offering product recommendations based on past purchases
As marketing trends go, expect to see personalization get more and more important.
Erik Emanuelli, ErikEmanuelli.com
Develop Authentic Thought Leadership
While this may not be one of those marketing trends in the traditional sense, it’s where solopreneurs need to be. Let’s face it, as a solo entrepreneur, you’re limited in the marketing initiatives you can be a part of because one person can only do so much. When you’re recognized as an authority and a thought leader, the barriers to conversion come down because you’re known and trusted in the industry.
This isn’t something you can do overnight, I admit. In the meantime, you can use joint venture partners – which will still help your credibility if you choose them correctly – to get more revenue through the door and increase your sphere of influence.
Daniel Ndukwu, UsefulPDF
Use Automated Email Marketing
As a solopreneur, your resources are limited, so you want to ensure you’re not wasting time and money. For this reason (and many others!) Email marketing is one of those evolving marketing trends that you should not miss out on. Email marketing comes with many benefits, most importantly, a high return on investment; when you have a well-planned email marketing strategy, you will make money.
On top of the financial aspect, email marketing can help you build relationships with customers, generate new leads, and promote your product. Email marketing is a powerful tool for solopreneurs that will save you time and energy so you can focus on the big picture. So get the right strategies and tools in place, and your email marketing needs will be taken care of.
Georgi Todorov, ThriveMyWay
Take Advantage of Live Shopping
If you’ve ever watched QVC, then you’ve experienced live shopping.
Live shopping is a marketing trend that solopreneurs should take advantage of. It can drive an average sales conversion rate of 17% to 30% by combining two key initiatives: product demos and genuine interaction between the brand and the consumers. Live shopping provides sellers a platform to talk about their products and answer queries about them. On the other hand, potential customers are expected to purchase while watching the stream.
Aside from being informative, a live shopping event must be equally entertaining. This way, it can attract viewers. Online audiences usually have a short attention span, so a solopreneur turned streamer must employ fun gimmicks or approaches to make them stay and buy or reserve products on the spot.
Max Hauer, Goflow
Drive Awareness With a Podcast
A podcast can be the most cost-effective method of marketing for any solo entrepreneur amidst the competition they are facing today. Podcasts help in directly connecting with potential users and increasing discoverability while providing a knowledge-first orientation of your brand. Creating a podcast can help in controlling the narrative of the product, promoting it, and building a network of ideal customers. It is a highly scalable means of building thought leadership and credibility. A big plus of doing a podcast is that all that information gets recorded and stored on your channel permanently and is ready to be easily accessed by new leads as an engaging ready-made sales pitch.
Rishabh Bhandari, Content Beta
Offer Affordable Personalized Giveaways
Solopreneurs typically have less pocket change for marketing so it’s crucial to find a low-cost advertising plan that works. As all forms of branding – and everything else for that matter — appear to be increasing in cost, it’s imperative to keep expenses in check. That’s why personalized giveaways are a growing trend for companies seeking fast famedom without emptying advertising budgets. Putting your name and logo directly into the hands of your customers ensures exposure. Using practical items people can use every day such as keychains and water bottles gives solopreneurs a healthy marketing advantage over their competition. Why? Because everyone loves free stuff and will remember the great company that gave it to them.
Shelley Grieshop, Totally Promotional
Go Digital With Your Business
One unique thing about modern businesses is that they are thriving greatly by going digital. It is the best trend that a solopreneur in 2023 should utilize. It begins by creating a website with transactional functionality to enable the selling and buying of whatever product or services you are offering to the market. Digitize your adverts to market your business on social media and ensure that you remain consistent. If the solopreneur adapts and takes advantage of these digital advantages, they will advance and grow their businesses at a faster rate.
yongming Song, Imgkits
Develop a Strong Personal Brand
The secret to success in solopreneur marketing is developing a strong personal brand. When you’re running a business by yourself, you are the face of your company. You have to take responsibility for it and use it to your advantage. I believe that this emphasis on personal branding will become a big trend among solopreneurs in the near future. They also respond very well to powerful stories and personalities. Today, customers are compelled by more than just an excellent product or service. They also respond very well to powerful stories and personalities.
As a solopreneur, you must have the confidence to put yourself out into the world. Engage in active social media posting, start a YouTube channel, appear in videos, and conduct podcast interviews. The idea is to increase your personal visibility as much as you can because your business will eventually benefit from it.
Martin Lassen, GrammarHow
So what now?
Ready to jump on these new opportunities? Start preparing for these exciting marketing trends now so that come 2023, you’re ready to dominate your industry!