2022 Was An Up & Down Year For Agency Mergers & Acquisitions


Deals Were Down 25% in the second half of 2022 as compared to in 2021

“2022 was a tale of two halves,” said Steve Germundson, partner at OPTIS Partners, an investment banking and financial consulting firm specializing in the insurance industry. “The robust first half was driven by a built-up inventory of deals yet to be completed and still favorable economic conditions. The buying spree continued as there were 23% more deals done than in the same period in the prior year.

2022 Was An Up Down Year For Agency Mergers Acquisitions
Source: OPTIS Partners

In determining what factors were behind such a dramatic drop in the latter half of the year, the firm hypothesized that a significant rise in interest rates and economic uncertainty may be forcing a few buyers to pull back and causing nearly all buyers to proceed more cautiously.

“However, as soon as the third quarter began and deal inventories fell, the impact of rising costs of capital was felt and the flow slowed. Interestingly, the deal count in each of the first six months of 2022 was higher than the same month in the previous year, and each of the last six months was lower.”

OPTIS Partners’ Report Now Covers Four Types of Sellers & Buyers

As noted in the first quarterly report of the year, OPTIS Partners has expanded its reporting in 2022 to now include mergers & acquisitions of four types of buyers and sellers associated with the insurance distribution system. These four groups include:

  • private equity-backed/hybrid brokers,
  • privately held brokers,
  • publicly held brokers, and
  • all others

The addition of the fourth group allows for the inclusion of business associated with the insurance distribution system such as the life/financial services industry and consulting businesses.

However, OPTIS Partners notes, that “when the newly admitted categories of sellers are excluded, the decline is even more dramatic as the number of transactions declined 17% from 1,066 in 2021 to 885 in 2022.”

A look at how the year progressed…

Overall, OPTIS Partners research calculated that there 987 announced insurance agency mergers and acquisitions in 2022, down 8% from 1,075 reported in 2021.

While deals in the second half of 2022 were up 16% over the first half of 2022, they were down by 25% over the second half of 2021. As for the last quarter of the year, there were 282 deals, 14% higher than in the third quarter of 2022, yet 30% lower than over the same period in 2021.

Typically, the second half of any given year is busier than the first half, in terms of M&A activity, but not in 2022. In addition, the year-over-year decline most likely reflects rising interest rates and economic uncertainty.

Who were the most active acquirers in 2022

There was no material change in the types of buyers driving M&A activity. Private equity-backed/hybrid group of buyers continued to dominate the volume of transactions at approximately 75% of the total.

Acquisitions completed by privately held firms increased somewhat to nearly 17% while publicly traded companies dropped somewhat to 4% of all deals, respectively.

In terms of actual buyers, Acrisure continued to lead all buyers with 107 transactions in 2022, down 12% over its 2021 totals, yet 3% higher than its previous five-year average said OPTIS Partners in its official announcement.

After Acrisure, PCF Insurance followed with 71 completed transactions (down from 99 in 2021). Other top buyers were Hub International with 70 acquisitions (up from 62 in 2021) and High Street Partners with 44 (down from 71 in 2021). Inszone Insurance Services with 42 deals (up from 12 in 2021) rounded out the top five.

Another group of active buyers recorded between 30 and 40 transactions in 2022: World Insurance Associates (39 in 2022 v. 53 in 2021), BroadStreet Partners (35 v. 45), Liberty Company Insurance Brokers (33 v. 10), Assured Partners (33 v. 52), and Alera (30 v. 45).

Out of the 17 firms that did more than 20 deals in 2022 only Hub, Inszone, Liberty Company, and Keystone Agency Partners did more deals than in the prior year. Those among this group of 17 dealmakers that booked the most dramatic decreases were PCF (28 fewer deals), High Street Partners (27 fewer), and AssuredPartners (19 fewer).

The most active privately-owned buyers in 2022 were Liberty Company Insurance Brokers at 33 (up from 10), Westland Insurance Group at 15 (up from 9), and TrueNorth Companies at 10 (up from 4).

Buyers with 20 or more deals in 2022

The following is a table highlighting which companies had the most deals across the country in 2022:

Buyer 2018 2019 2020 2021 2022
Acrisure 101 98 108 122 107
PFC Insurance 4 4 36 99 71
Hub International 59 52 65 62 70
High Street Partners 1 3 9 71 44
Inszone Insurance Services 2 6 10 12 42
World Insurance Associates 9 18 42 53 39
Broadstreet Partners 34 34 58 45 35
Liberty Company Insurance Brokers 1 2 2 10 33
AssuredPartners 38 44 38 52 33
Alera Group 28 24 18 45 30
Keystone Agency Partners 0 0 7 14 29
Patriot Growth Insurance Services 0 25 21 31 27
The Hilb Group 12 25 22 27 24
Risk Strategies Company 10 22 18 24 23
Gallagher 36 34 23 25 23
OneDigital 27 17 32 21 21
Relation Insurance 0 6 11 33 20
Sub-total 362 414 520 746 671
All Others 281 236 275 329 316
Totals for Year 643 650 795 1075 987
Data courtesy of OPTIS Partners

P&C agencies most often sold

P&C sellers accounted for 557 of the total 978 transactions (56%), similar to their percentage of the totals in recent years.

“The industry seemingly turned on a dime starting July 1st. Deal counts are down, underwriting scrutiny is higher, and valuations for most, except the A-tier sellers, are down some,” said Tim Cunningham, managing partner of OPTIS Partners.

“We are likely at the beginning of a transition period that brings us back to historical norms. Interest rates are higher than they have been in recent memory but are still at or below long-term historical averages. Valuations for all but the best may have moderated, but they are still well above values from just a few years ago. And while deal count has slowed materially, the second half of 2022 was still 19% higher than the previous 5-year average.”

How to access the full report as well as the Q3-2022 Report

The OPTIS Partners report is based on its own proprietary database tracking which are the most active acquirers and other announced transactions. As such, while it is a reasonably accurate indication of deal activity in the sector, it is highly probable that the actual number of agency acquisitions was far greater than the total number reported. One simple reason for this result is that many buyers and sellers do not report transactions at all, while other acquirers omit reporting small transactions. Access the report read by clicking the image below:

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