When you’re looking to upgrade your digital marketing strategy, free and paid SEO tools can help you increase traffic and convert leads.
Ubersuggest, my SEO tool that has over 50,000 users, is one great option.
I developed Ubersuggest to give marketers and business owners the data they really need to improve their website’s SEO, gain traffic, and increase their revenue. Ubersuggest is a comprehensive platform with a wide variety of analytics features all in one place.
It’s always evolving to keep up with Google Algorithm updates.
Check out these four tips for getting the most out of the data Ubersuggest provides at the touch of your fingertips.
Why You Need a Tool Like Ubersuggest
SEO tools are designed to help users grab top spots on Google, increasing your click-through rates by roughly 10 percent with each first-page position you climb.
Before we get into the Ubersuggest tips, here are some reasons people choose Ubersuggest over alternatives:
- It’s 70 to 90 percent cheaper than competitor SEO tools.
- It has a free basic version for beginners and a paid version for marketers at all levels (and is super easy to use).
- There are lots of features available including keyword discovery, audits, backlink data, and more.
- It’s suitable for all website sizes and traffic levels.
What Data From Ubersuggest Can Help You With
Ubersuggest was designed with user experience in mind, meaning we include data pertaining to many aspects of SEO, content marketing, and paid ads.
When using our upcoming Ubersuggest tips, you’ll be able to:
- look at the search volume and difficulty of your target keywords
- find SEO gaps and identify content ideas to improve your ranking
- check site speed and loading times to locate weaknesses
- fix broken backlinks and implement optimization strategies
- design content, rank blogs, and build traffic
- track visitors and compare competitor URLs
With Ubersuggest, you’re laying the foundation for high ROI every time you publish valuable content.
The 4 Key SEO Principles and Ubersuggest
There’s one thing we have to admit:
Our Ubersuggest tips are useless if you don’t understand SEO strategy.
When building your plan, keep these 4 key SEO principles in mind:
1. Complete SEO Site Audits to Find Technical Issues
Completing regular SEO audits ensures your site performs at its best. In a survey taken by professional SEOs, the second most common answer for how they increase traffic to websites was performing regular site audits.
Site audits became even more important after Google’s 2021 Core Web Vital Update, which scans pages to see how well they work before making a ranking decision.
- More than two-thirds of marketers see SEO as more effective than PPC.
- A study by BrightEdge Research shows SEO provides 1000 percent more web traffic than social media platforms.
- SEO is a long-term investment into gaining consistent traffic on your website.
No matter which industry you’re in, therefore, optimizing your web pages for SEO should be a priority.
2. Find Profitable Keywords
If you’ve worked with SEO before, you know how crucial it is to find the right keywords.
Conductor revealed that long-tail keyword searches have a 2.5X higher chance of converting than a head term.
3. Write Outstanding Content
SEO and keywords can find your audience, but it’s outstanding content that’ll make them stay.
4. Curate the Right Backlinks
The more backlinks your page has, the more attention it will get from Google. Creating strong, shareable content is one of the best ways to generate backlinks and get more traffic.
Ubersuggest Tip 1: Run Site Audits and Fix the Most Impactful, Easiest SEO Problems First
A broken link on your site is bad for users and search engines.
Googlebots travel from link to link and collect information about each page.
Studies show that 88 percent of online consumers are less likely to return to a site after a bad experience. Check outbound links regularly to make sure you’re not pointing visitors (or bots) to faulty pages.
You don’t want to lose a customer after spending so much time, effort, and money reaching them. It’s better to perform regular site audits to keep your site in shape.
Thankfully, running SEO audits isn’t very complicated. Tools like Ubersuggest can help make this easier by giving you a handy SEO score and error list within minutes.
You can also sort the results by their biggest impact on your SEO. This way, you can prioritize major SEO problems holding your site back.
Step 1: Run Site Audits to Identify SEO Errors
To run site audits via Ubersuggest, visit Site Audit – Ubersuggest.
Then enter your domain address in the search bar.
You’ll get an SEO score as shown below:
Step 2: Sort SEO Issues Identified in Your Audit Based on Difficulty Level and SEO Impact
If you find a large number of SEO issues on your site, it may not be practical to solve everything at once.
It will be more helpful to sort issues based on their difficulty level and impact on SEO.
The top SEO issues will be laid out for you just below the SEO score.
You can click on View Details to learn more.
You can also click on See All SEO Issues to get the full list.
Step 3: Fix the Easiest, Most Impactful SEO Errors First
Start fixing the easiest but most impactful SEO errors first, so you get some immediate returns on your investment.
For instance, removing bad links.
If you identify a bad backlink that is producing harmful, non-relevant traffic, you’ll want to either use Google’s Disavow Tool or write the site owner a polite email asking them to remove it.
Ubersuggest Tip 2: Filter Features to Identify the Most Profitable Keywords to Target
92 percent of keywords make up around 40 percent of the total search demand.
Plus, as we discussed before, long-tail keywords have a click-through rate that is higher than the average keyword by around 3 to 5 percent.
To find the right keywords to target, follow this Ubersuggest tip: use my “Keyword Ideas Tool.”
Step 1: Search Broad, General Terms for Your Industry
Visit the Keyword Discovery Tool on the Ubersuggest page.
Don’t restrict yourself in the first search, start broad. Keep your options open.
Step 2: Filter Keywords for “Page 1 Ranking Potential”
When choosing which keywords to use, it’s important to consider which ones have ranking potential.
This means you have to find which keywords will help your website land on the first page of search results.
Studies show the first five organic results on the first page of Google account for more than 67 percent of clicks.
Do you want to be a part of this top league? Work on finding the right keywords.
Through this Ubersuggest tip, you can filter these using the various sort options offered.
You can also view the paid difficulty and SEO difficulty of each keyword in the rightmost columns to get a better idea of a keyword’s potential.
Step 3: Sort Keywords by CPC Value
High intent keywords that convert will be the most valuable to you.
You’ll want to use keywords that appeal to users, as these tend to offer more value to readers.
Why does this matter?
A high intent keyword is used by prospective customers in the product research stage of the buyer’s journey. They are interested in conducting a transaction.
To identify high-intent keywords, look for high CPC.
CPC (cost per click) is the cost an advertiser pays each time a user clicks on the ad. If users are clicking on your link in the search results, it indicates your content is valuable to them.
When marketers pay a high CPC value, it typically means the keyword is also valuable.
You can filter keywords on Ubersuggest using the CPC value as a factor. Simply click on the CPC Tab in the keyword tool.
Ubersuggest Tip 3: Create Content Your Users Want
Websites won’t find success from an SEO strategy and keywords alone. You need good content to make the audience stay and return.
It makes sense.
If you give the audience high-quality content about topics they truly care about, it’s more likely they’ll come back and make a purchase from you.
How should you create content users want? Ubersuggest can help with this via its Keyword Discovery feature.
Step 1: Find Commonly Asked Questions Using Ubersuggest’s “Keyword Discovery” Feature
Imagine yourself as the reader.
When you enter a search query, there’s a question you want to answer.
Even if it’s not directly phrased as a question, readers online are mostly looking for information to either make a purchase or learn more about a topic.
You can capitalize on this need for answers by giving readers the answers to their most common questions.
You can find such questions by visiting the Ubersuggest Keyword Ideas Tool.
Here’s what it looks like:
You can click on the Questions Tab above the filter options to get a list of commonly asked questions.
Step 2: Create Content Answering Common Questions and Incorporate Valuable Keywords
Once you have this list of popular questions, you can create content answering queries to draw organic traffic.
Use keywords naturally in the text while offering genuinely helpful information.
This will give readers useful stuff to work with and make you look like a trustworthy option compared to competitors.
Once you build trust with your customers, they’re more likely to buy from you instead of shopping around for the cheapest product.
Step 3: Focus on Content Quality Over Quantity
A lot of marketing advice will tell you to post a lot and post often to stay in the audience’s eye.
Research shows brands that publish 15 posts/month average 1,200 new leads during that time.
Is it true? Is quantity the deciding factor here?
Data says otherwise. It’s always better to focus on content quality over quantity.
82 percent of marketers who produce valuable blogs see a positive ROI from their inbound marketing efforts.
Always focus on quality over quantity. Here’s another Ubersuggest tip for you:
Focus on User Favorite Topics
Using the Ubersuggest Keyword Ideas tool, find commonly asked questions and answer queries your target audience is most interested in.
Once you have your content idea, make sure your post is long enough to be detailed but not so long that the audience loses interest. On Google, a web page that ranks in the top ten results for a keyword has an average of 2,000 words. Try to stay around this figure.
Hire Quality Freelance Writers
If you aren’t a confident writer, use social media, referrals, or writing agencies like NP Digital to find top-notch writers in the industry to create high-quality content for you.
Use Online Resources for In-House Content
If you don’t want to use freelance writers because you produce most of your content in-house, incorporate the use of handy online tools for better writing.
Editing tools like Grammarly and writing idea suggestion tools like Ubersuggest can go a long way in improving the quality of writing you publish on your site.
Ubersuggest Tip 4: Use the Backlink Tool to Identify New Websites to Target for Backlinks
This next Ubersuggest tip highlights the importance of backlinks.
A backlink represents a “vote of confidence” from one site to another, which is especially useful for SEO.
A backlink to your website serves as a signal to search engines that your content is reputable.
The best part? Backlinks drive referral traffic and can be orchestrated by you from behind the scenes.
Step 1: Identify Websites Linking to Your Competitors
One of the best ways to find opportunities for generating backlinks to your site is to identify websites linking to your competitors.
You can do this by visiting the Traffic Analyzer Tool on Ubersuggest. Enter your competitor’s domain name in the search bar.
You’ll get a traffic report. Here, click on Backlink, and see you’ll see data like this:
After this, scroll down to the Backlink Section and view all the sites linking to your competitors.
Step 2: Contact Websites Linking to Your Competitors
Once you have a list of websites linking to your competitors, start contacting them. You can write a succinct email or a social media message asking them to link to your page and explain why it’s beneficial for them.
Here are some thoughts to keep in mind when reaching out to websites requesting backlinks to your page:
Keep the subject line simple, but convey the true purpose of your email. For instance, “backlink” is too short to be an effective subject line. Instead, use “Backlink request from [name of your company].”
Make sure your email is short and to-the-point but also offers the website enough details to decide whether they want to backlink to your page. Talk about your website, your audience demographic and explain how backlinking to you will help their readers find useful content.
A lot of websites offer paid backlinks. Make it clear in your email whether you want this to be paid or unpaid to avoid confusion in the future.
If you want a multitude of backlinks, consider exchanging something in return. Perhaps you can return the favor and link some of your articles to their site—or maybe you could write a (free) guest post so they can have a day off from planning content.
Step 3: Repeat This Process Regularly
Sending these backlink requests once in a while isn’t enough.
The internet landscape changes frequently. You need to continuously check for new backlink opportunities and contact the relevant pages in your industry on a fairly regular basis.
Here’s another Ubersuggest tip for you: data is updated daily so check back a recommended once every 15 days and find new backlink sources.
Frequently Asked Questions About Ubersuggest
How can Ubersuggest help with my content marketing?
Ubersuggest can help you find commonly asked questions to create content your target audience is interested in. The tool can also help you analyze your competitors’ pages and find relevant backlink opportunities. Moreover, Ubersuggest tips can help you perform SEO audits and find profitable keywords for the best results.
Does Ubersuggest give me any data I can use in my social media campaigns?
Ubersuggest gives you a wide variety of data to incorporate into your social media campaigns. For instance, you can find data related to your organic traffic, discover the most profitable keywords, find user-interest content topics and even track your competitor’s backlinks. Using this information can help you tailor your social campaign to make every marketing dollar count.
What keyword data does Ubersuggest give me?
Ubersuggest gives you information about the most profitable keywords in your industry. The tool also lets you see the keyword’s “Page 1 Ranking Potential” so you can invest in the most relevant and effective keywords. Ubersuggest also offers tips about your chosen keyword’s CPC value to help you make better marketing decisions.
What are the ways I can get content ideas from Ubersuggest?
You can get content ideas from Ubersuggest by using the Keyword Discovery Feature. This will give you a list of the most commonly asked questions by your target audience. Answering these can help you grab readers’ attention and build customer loyalty.
Conclusion: Tips for Getting Better Data With Ubersuggest
Ubersuggest is more than “just” a tool to farm SEO data.
You get keyword and site optimization advice from a variety of features, so you can see what’s working and what isn’t.
Which Ubersuggest tip will you implement today?
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