Unlike pencil holders, mugs and cheese baskets, gift cards are easy to pick out, easy to send, and virtually guarantee you’ll have given a useful gift.
They are a great option for any business, any customer and any occasion. And setting up a gift card system has never been easier. To make sure your gift card really makes a splash with your customer, you’ll want to make sure it comes in a package that not only delivers the card, but also delivers a unique branding statement with a highly personal touch.
Here are some great ways to up the “wow” factor on your gift card presentation.
1. Use Gift Card Envelopes
Small envelopes designed specifically for gift cards can create a festive presentation, protect cards in the mail, ensure they reach the correct recipient, and offer a great branding opportunity. The design options are practically unlimited in terms of meeting marketing goals. Enhance brand recognition with your brand colors and logo. Add your contact information to generate leads. You might even squeeze in a key message. You can also personalize your gift card envelopes to make your customers feel appreciated and reinforce that building relationships is one of your company’s dearly held values.
2. Use Protectors
Gift card sleeves are another way to enhance the appearance and security of your gift cards. Like envelopes, they offer myriad opportunities for branding and personalization.
One easy way to get a great brand look is to find a good graphic designer to help you make the most of the relatively small space by adding logos, contact information, and, for maximum impact, branding gift cards with company colors. Including blank spaces in your design will let you personalize them with card details such as the gift card amount, delivery instructions, greetings, etc.
3. Consider Custom Shapes
A unique shape is another way to add some pizzazz to your gift card package. For food gift cards, for example, you might go for packages that look like cakes, pizza, etc. Or, you might make them into fruit shapes such as bananas, mangoes, apples, etc. Your designer can help you create a design that melds a unique shape with your branding to make sure the package is a win for the recipient and your marketing strategy.