Real Estate Marketing & Beyond


Better Homes and Gardens Real Estate Wine Country Group, headquartered in Sonoma, Calif., announced today its partnership with Ming Tree Realtors based in Eureka, Calif. 

The combined organization now consists of 12 offices and more than 180 affiliated sales associates serving Sonoma, Napa, Mendocino, Lake and Humboldt counties. Ming Tree Realtors, a family-owned firm serving Humboldt County for 50 years, will operate as Better Homes and Gardens Real Estate Ming Tree as part of the Better Homes and Gardens Real Estate Wine Country Group family of companies.

AUSBHGRELogo

Last year, their combined success included 1,081 transaction sides equating to more than $510 million in sales volume in 2021. This partnership will grow the company by approximately 25%.

Randy Coffman will remain President and Gerry Snedaker, Broker/Partner, of Better Homes and Gardens Real Estate Wine Country Group, which joined the BHGRE® brand in 2015. The company has won several recent brand and industry awards, including recognition as a top 20 BHGRE® affiliate in the nation based on sales volume in 2021, 2021 REAL Trends Nation’s Best Brokerages, 2021 NorthBay Biz Top 500 Company, The Press Democrat People’s Choice Award for 2021 Best Real Estate Company in Sonoma County and finalist in Rotary Club of Northern California’s Most Ethical Companies awards.

Second-generation broker and Better Homes and Gardens Real Estate Ming Tree general manager Larry Doss will lead the Humboldt County operations with a focus on residential, land, ranch, commercial and investment properties in Northwest California.

Details:

  • The Better Homes and Gardens Real Estate Wine Country Group family of companies adds offices in Eureka and Fortuna, joining an existing presence in Santa Rosa, Sebastopol, Sonoma, St. Helena, Bodega Bay, Napa, Petaluma, Ukiah, Lakeport and Clearlake.
  • The company will continue its focus on full market service, luxury properties, vineyards and land sales.
  • Coffman has been in the real estate industry for more than 35 years as an agent, manager and broker/owner. He was previously recognized as Sebastopol’s REALTOR® of the Year.
  • Humboldt County, known for its coastal redwoods, is now home to the newest California State Polytechnic University campus located in Arcata. Several proposed economic development projects, including a wind energy farm and an Atlantic salmon farm, could create new job growth to support the region’s healthcare, education, agriculture and service industries.

QUOTES:

“This partnership unites two legacy companies that share an unrivaled commitment to the people they serve. Larry has always prioritized growth and new business opportunities to benefit his team of affiliated sales professionals. We are excited to bring that commitment to new levels as we create a five-county coastal California powerhouse backed by real estate’s only lifestyle brand. Our expanded service area will generate tremendous in-house referral corridors to connect buyers and sellers, who will also benefit from world-renowned Better Homes & Gardens® lifestyle resources.”

-Randy Coffman, Managing Owner/President, Better Homes and Gardens Real Estate Wine Country Group

“As a family-owned business with deep roots in the community, retaining our identity while gaining access to world-class tools, service and support is a win-win that will help realize greater efficiencies for our agents and our clients. I am honored to join forces with Randy and his leadership team under the Better Homes and Gardens Real Estate brand, which will serve to further differentiate us in our market. We have always lived by the motto ‘Perfecting the Art of Real Estate Service Daily,’ a motto that blends perfectly with Better Homes and Gardens Real Estate’s pledge to ‘Be Better.’”
-Larry Doss, General Manager, Better Homes and Gardens Real Estate Ming Tree

About Better Homes and Gardens Real Estate Wine Country Group

Better Homes and Gardens Real Estate Wine Country Group is recognized as a leading, independently owned real estate firm in the North Bay. The Wine Country Group traces its roots back to the founding of Sonoma Properties, Inc., in Santa Rosa and Sonoma in 1972.

We bring a fresh approach to the business through the universal awareness of the Better Homes and Gardens® lifestyle brand. Our agents possess a profound knowledge and depth of experience that extend across all types of properties including single-family homes, condos and townhomes, mobile homes, luxury estates, vineyards, wineries and land, property management as well as commercial properties.

With a network of more than 180 agents and 12 office locations, Better Homes and Gardens Real Estate Wine Country Group represents properties across the broad Northern California Coastal region. We are honored to serve the beautiful, thriving communities in which we live and work. 

Consumers benefit uniquely from our global connections and local, unparalleled expertise. For everything real estate, contact trusted leaders on the Northern California Coast, Better Homes and Gardens Real Estate Wine Country Group and Better Homes and Gardens Real Estate Ming Tree.



Source link