With so much competition in pretty much every sector you can think of, it is all the more important that your business does what it can to stand out from the crowd. You probably aren’t going to do that by implementing the same marketing strategies that everyone else is using, but you might just be able to get your business to the forefront of people’s minds by using one of the following underrated marketing strategies instead.
Video series
Creating your own video series may seem like a daunting, and expensive, task, but right now, video is where it’s at when it comes to marketing, and there are so many business owners who think and feel the same way, which is why, if you embrace it wholly, video could give you the competitive edge.
The key is to create a series of videos that are informative, entertaining, and aimed squarely at your target audience, but if you know your stuff and you do your research, it is actually very possible to get it right.
Posters
Posters may seem pretty basic in the digital age, but good poster design is always good at catching the target audience’s eye and making them remember your company name. So, why not try designing and printing your own bold, bright posters today and see how well they do for you. You might just be surprised at how effective they can be.
Partner with micro-influencers
Everyone knows that if you work with popular online influencers, you can sell a LOT more products, but of course, popular influencers with millions of fans do not come cheap. That doesn’t mean that, if you’re on a tight budget, you cannot take advantage of the power of influencers – just work with micro-influencers instead.
Micro-influencers are individuals who have thousands, rather than millions of followers. Obviously, this means you have less potential for sales but it also means you can get access to thousands of people at a very fair price, and you know what? Micro-influencers tend to have a higher rate of engagement than bigger influencers anyway, so it might work out better for you after all.
Participate in online conversations
A free, and surprisingly effective way to market your business is to simply join up to forums and websites like Reddit and Quora and get involved in conversations within your niche, Pretty soon you will be a known “face” and people will trust your options. If you have ya link to your business in your bio or occasionally mention that you own a company, people will probably check it out if they like you. Just don’t spam these websites or you will only create a negative impression of your company and that will not help you at all, in fact, you will probably lose customers because of it
As you can see, there are lots of underutilized and underappreciated marketing strategies that can work well. Especially if you are one of the few businesses using them, so why not give one (or more) of them a try today?
