These measures are different, but both affect search engine optimization and help determine how a real estate agent’s website will stand out.
MEMPHIS, Tenn. – Real estate agents may be unaware of the differences between domain authority and page authority and how they affect search engine optimization (SEO). However, these measures are important in determining how a website will stand out. Domain authority, first developed by Moz’s Link Explorer web index tool, gives a score from 1-100, with 0 as the lowest score. The quality and quantity of the agent’s links will be factored in.
For instance, backlinks are crucial for a higher score, indicating that another website will link back to the agent’s. It is also important to have a plan for each page and use keywords. Ways to rank higher include adding newer and more relevant content, using relevant backlinks, using several channels such as social media and email newsletters, and monitoring what backlinks rivals are accessing.
Page authority is also used by Moz to define how a specific page will rank in search engines. Page authority also uses a range from 1-100. The higher the score, the better the potential ranking.
Typically, the agent’s homepage will have the most authority compared to other landing pages. To rank higher, agents should use high-quality content to show they are an expert in their field. While page authority looks at multiple factors, it does not include content optimization or keyword use.
Meanwhile, SEO looks at such elements as social metrics, keywords, internal and external links, brand metrics, engagement, and traffic. The aim is to ensure links are relative to the content, so having too many keywords on a page is detrimental.
Source: RealtyBizNews (08/29/22) Shepardson, Ben
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