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You are at:Home»Business»Globe unveils ‘The Blueprint’ to showcase inclusive innovation to uplift every Filipino
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Globe unveils ‘The Blueprint’ to showcase inclusive innovation to uplift every Filipino

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Globe unleashed its inclusive innovation thrust with the launch of The Blueprint, a first of a series of quarterly media events that highlights how the company is using technology to promote digital inclusion and empower every Filipino.

By presenting a portfolio of solutions that are intentional, intuitive, and accessible, Globe is demonstrating how innovation directly translates into progress for people, communities, and enterprises.

“This is about execution with empathy,” said Darius Delgado, Chief Commercial Officer at Globe. “The Blueprint showcases how our innovation is inclusive by design; personal where it matters, protected by default, and accessible to all. From hyper-personalized plans and secure digital journeys to consulting that solves enterprise pain points and new entertainment frontiers, we’re the digital enabler behind everyday progress.”

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Abby Cardino, Vice-President of Broadband Business, highlights “Globe At Home 5G,” the world’s first 5G-powered portable home broadband device offering fiber-like speeds and unlimited data.



Globe Chief Marketing Officer, Roche Vandenberghe emphasizes that The BluePrint by Globe charts the evolving design of the Filipino digital lifestyle, “one that’s not just powered by innovation, but guided by purpose: inclusive, intuitive, and intentional.”

Inclusive Innovation in Action

Globe starts with its Foundations of Progress, where it guides enterprises through a consulting practice that translates complex technology into clear, actionable strategies. Backed by deep industry expertise and a forward-looking perspective, this groundwork enables small, medium, and enterprise businesses to grow with resilience and agility.

Building on this foundation, Globe moves to solutions Built Around You. Every digital touchpoint is designed to manage friction and anticipate customer needs, from intuitive apps that put users fully in control to programs that return purposeful value. The result is a smoother, faster, and more intuitive digital experience for everyday Filipinos. One of the highlighted projects is GoGIVE, an innovative way to empower young Filipinos to create consistent and lasting impact through their everyday phone use.

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Coco Domingo, Vice-President of Product Experience, unveils “GlobeOne App Updates” for a faster, simpler, and lighter user experience, alongside “SMS Scam Shield” for real-time protection against suspicious links.



Eric Tanbauco, Vice-President of Consumer Mobile Business, introduces “Flagship Forever,” the Philippines’ first device upgrade program allowing postpaid users to switch to the latest flagship phone every 12 months.

At the same time, Globe ensures these journeys are Secure by Design, embedding protection into every interaction. With tools like Scam Shield and advanced cybersecurity features, Globe safeguards the digital lifestyle without compromising ease and accessibility, so trust in the digital space is experienced and natural.

Globe then creates Value by Design, delivering smarter, more rewarding digital experiences. With hyper-personalized offers, seamless upgrades, and loyalty benefits, Globe shows how value is not only delivered, but thoughtfully designed around each customer’s unique journey.

Finally, Globe reaches out to Designing Delight, unlocking entertainment frontiers that spark joy and connection. Through curated content platforms and interactive experiences, Globe demonstrates how technology can go beyond utility to create moments of discovery, play, and emotional resonance.

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Bianca Wong, Vice-President of Globe’s Feel Valued Tribe, showcasing “Hyper-Personalization,” leveraging AI to deliver tailored promos and rewards across Globe platforms.



Chelo Flores, Director of Marketing Strategic Partnerships, presents “Beetzee Play,” the first Piso-Serye streaming platform in the Philippines, offering bite-sized vertical Filipino content.

A sneak peek on two of its newest offers designed to delight customers include Beetzee and Globe AT HOME 5G. With Beetzee Play, GlobeOne users can  access seamless streaming, convenient top-ups, and Globe Rewards integration all in one place. No need to download a separate app or sign up to another platform.

Globe is redefining home broadband with Globe AT HOME 5G, the world’s first fiber-like internet delivered via 5G, perfectly engineered for sharing Wi‑Fi experiences and bringing home with you wherever life happens.

“At Globe, we believe innovation must always serve a greater purpose,” said Carl Cruz, Globe President and CEO. “The Blueprint is a reminder that every product we build, every service we design, is meant to make daily life easier, safer, and more meaningful for Filipinos. By keeping inclusivity at the heart of our journey, we ensure progress is something every Filipino can share in.”

To learn more about Globe, visit www.globe.com.ph.

 


Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.

Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.



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