The market out there today is rife with competition. If you want to cut through the noise and call people’s attention to yourself, it is important that you work towards building your personal brand. With a new startup and business announcing itself on the block with every passing second, nurturing your personal brand is what will allow you to hold your own amidst the crowd. Remember, as an entrepreneur, your USP will not just be your business acumen but also your identity as a thought leader. And to assert yourself as one, developing a personal brand is imperative.
Now, the next question is, how do you go about building a personal brand? Don’t worry, we have the answer for that too. In today’s article, we will discuss how you can use email marketing to build a formidable personal brand. Read on to find out!
Send Relevant Content
Perhaps one of the greatest boons of email marketing is that it allows you to implement personalization at scale, courtesy of segmentation. Email list segmentation is the practice of dividing your contacts into different segments on the basis of various parameters such as age, gender, occupation, location, browsing history, past purchases, and position in the sales funnel. Subsequently, this lets you identify the diverse buyer personas that are engaged with you, allowing you to greet every segment with personalized and relevant content. In a time when customers’ inboxes are flooded with emails from all directions, sending personalized content can put you in the driver’s seat. For people to accept your personal brand, you need to connect with them first. You can’t connect with everyone in the same manner, which is why segmentation becomes all the more important. While one segment might be more drawn to your journey, another one might associate greater weightage with the values your brand represents.
Make People Aware of Your Brand
Sending out emails and newsletters is an excellent way to spread awareness of your brand. As we said earlier, establishing yourself as a thought leader is a core component of building a personal brand. And newsletters let you do just that. Use your newsletter to share original insights and ideas that your audience would be hard-pressed to find elsewhere. A valuable newsletter is its own marketer- if your content resonates with your audience, they will happily spread word of it among their friends and family, spreading awareness about your brand and fetching you more customers in the process.
Monitor Your Performance Effectively
Building a high-quality list and communicating with your audience is just half of what goes into building a personal brand. The other half lies in monitoring your performance. Of course, you will not strike the perfect nerve in your first attempt. And that’s perfectly okay. The important thing is that you are able to identify the loopholes and fix them at the earliest. Fortunately, with email, you have a number of metrics at your disposal such as conversion rate, CTR (click-through rate), bounce rate, and the like that enable you to measure your performance effectively.
Wrapping It Up
Email marketing is very generous in providing results but it demands discipline, dedication, hardwork, and tenacity from you. Should you be up to the task, well, nothing can stop your personal brand from tasting success!
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
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