Industry Buzz – May 2024

Excitement is growing as we are less than a month away from the 8th edition of CommerceNow’24! And the news just in: we’re thrilled to reveal our outstanding lineup of speakers ready to share their actionable insights and cutting-edge strategies to hyperscale your online business. Whether you’re looking to innovate or simply stay ahead of the curve, secure your FREE pass today, and get ready to transform your business! 

As we count down to this must-attend event, why not take a moment to evaluate your online sales performance and discover fresh approaches for growth? In this month’s roundup, you’ll learn how to master content marketing strategies, simplify the process for customers to effortlessly switch subscription plans, and gain insights into cross-border eCommerce in Canada.  

We are happy to announce that 2Checkout (now Verifone) has been awarded the “Best Payment Solution” by the SIIA CODiE Awards 2024! The prestigious  SIIA CODiE Awards recognize excellence and innovation in the technology industry. 

Happy selling! 


Get ready to mark your calendars because the first speakers in CommerceNow 2024 have been unveiled! With an impressive array of speakers lined up for CommerceNow’24 on June 19-20th, there’s no better time to get inspired and supercharge your eCommerce strategy. Don’t miss your chance to secure a virtual pass while they’re still available. 




Understanding your target audience is more important than ever in this busy environment. You need to dive into their challenges, preferences, and buying behaviors. This article focuses on innovative content marketing strategies to help you stand out and effectively engage your audience in 2024. 


In eCommerce, pricing can make or break a sale. Discover key strategies for setting prices that attract customers, maximize profits, and drive your business forward. Learn how to craft a pricing strategy that balances value and profit, keeping you competitive in the dynamic eCommerce landscape. 


As digital buying continues to grow, so do the risks of online fraud for merchants. The 2Checkout (now Verifone) solution offers advanced, adaptive measures designed to protect your business and provide peace of mind. Learn how cutting-edge fraud management strategies can help safeguard your operations and enhance customer trust.




As a SaaS business owner, one of the most important things you can do is make it easy for customers to switch subscription plans. Customer needs are dynamic and constantly evolving. Discover how to keep your audience engaged and satisfied by meeting their needs with flexibility and ease.


Multi-faceting your brand means exploring beyond your USP. It’s about asking, “What other aspects of our product can we leverage?” Discover how to identify and leverage different facets of your brand to create compelling email marketing campaigns that resonate with your audience.


The days when sellers held the upper hand in buyer relationships are long gone. In today’s digital world, the power has shifted, necessitating new customer acquisition strategies and solutions. Discover key strategies to strengthen your digital acquisition efforts and foster lasting connections with your audience.




Canada’s unique market dynamics, high internet penetration, and strong consumer purchasing power make for a fertile ground for eCommerce ventures. Find out the strategies and best practices that will enable you to tap into this vibrant and growing space, ensuring your cross-border sales thrive. 


As businesses increasingly rely on SaaS applications for critical operations, protecting digital assets grows more complex. Let’s explore best practices for enhancing SaaS security, offering essential tools and insights to safeguard your business against evolving threats. 


Get ready to be inspired and empowered over two days of dynamic sessions featuring industry leaders, innovators, and experts. Dive deep into the latest trends and cutting-edge technologies that are reshaping the future of commerce. Best of all, it’s 100% free! Don’t miss this opportunity to connect, learn, and elevate your digital commerce game.

Sign up now and be a part of the future of commerce!





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