Industry Buzz – October 2023 – The 2Checkout Blog

As October unfolds, Halloween looms on the horizon, and the biggest shopping holidays are just around the corner. As is expected during this busy season, the world of eCommerce is buzzing with excitement and anticipation.   

 In this month’s newsletter, we’re excited to bring you a treasure trove of insights and strategies to help you make the most of this evolving digital commerce landscape. This roundup is a must-read for insights on setting up your affiliate program to boost your marketing strategies and sales, payment trends for the upcoming year, top localization best practices, actionable pricing strategies, and tips on optimizing your eCommerce website pages.   

 With these insights, you’ll be well-prepared to thrive in the changing online business landscape and make the most of the upcoming holiday shopping rush.  

Happy selling!   


In today’s digital landscape, affiliate marketing is a game-changer for businesses of all sizes. Watch this webinar with Irina Ezeanu, Affiliate Network Specialist at 2Checkout (now Verifone), to uncover the potential of our Affiliate Network and turbocharge your sales. 




In the ever-evolving world of eCommerce, online businesses need every advantage to gain an edge over their competitors. Find out how offering local payments can build customer loyalty, increase conversions, and ultimately help your business succeed. 


Buy now, pay later is becoming one of the fastest-growing payment methods in Europe, with adoption increasing among more than just younger consumers. Discover what this entails and how you can use BNPL to benefit your online business. 


Discover how Tick Data Suite has improved their purchasing experience and subscription billing management by using 2Checkout (now Verifone)’s solutions.    


As an online business owner, you’re on a quest to understand the minds of your website’s visitors, to unravel the secrets of their decision-making processes, and to turn their fleeting interest into unwavering commitment. Uncover the impact of behavioral biases on decision-making in online businesses. 


According to Adobe’s 2023 holiday shopping forecast, mobile sales and BNPL options are set to dominate the scene. Learn how to stay on top of the trend this upcoming holiday season! 


Sometimes the hardest part of eCommerce optimization is figuring out where to focus your efforts.  In his CommerceNow’23 session, Michael Aagaard, Senior CRO Consultant, will walk you through the four most critical eCommerce pages and share his best optimization tips based on 14 years of hands-on experience. 




For eCommerce businesses looking to grow, keeping a finger on the pulse of payment innovations is a necessity. Discover the global payment trends set to shape 2024 and beyond. 


Pricing your products or services is a significant decision that can greatly impact your online business. Check out these eight simplified yet effective pricing strategies that can enhance your business competitiveness and boost your sales. 


In the dynamic world of digital marketing, the quest for success hinges on one key factor: Conversion Rate Optimization. Read this eBook to access your gateway to mastering the art of CRO and explore game-changing strategies to propel your business toward unmatched growth. 




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