A business account gives agents a free marketing plan, ad tools and, once rolling, data analytics to help them see how the account is performing.
SAN FRANCISCO – Instagram expert Michelle Berman-Mikel advises agents to obtain an Instagram business account if they don’t already have one. Similar to Facebook, Instagram does not allow business posts on personal accounts.
The advantages of a business account include access to a free marketing plan, data analytics on account performance and ad tools.
Berman-Mikel says Instagram users can repurpose a listing’s 10-minute drone video in various ways. For example, they could:
- Post the original 10-minute video on IGTV, Instagram’s area for long-form videos
- Take a two-minute clip from the video and share it on their Instagram feed
- Shoot a “behind-the-scenes” video about making the drone shoot and post it to Instagram Stories
- Use a one-minute section of the drone footage and post it to Reels, ideally one that emphasizes a unique feature of the listing
Reels operate similar to TikTok to create short-form videos that share something funny or unusual, often complemented with music or dancing.
In addition to lifestyle posts that personalize agents to potential clients, Berman-Mikel recommends posting content that provides value. It could be informational content designed to demonstrate the agent’s expertise, ideally in a particular niche.
Agents can also showcase a listing or feature a video of clients receiving or handing over the keys to a home, as well as testimonials.
Berman-Mikel recommends agents commit to making at least one post a day on their Instagram business account, and regularly alternate between personal and business content. And, she says, they should also track results.
Source: Inman (08/11/21) Ross, Bernice
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