It’s good for business. Most baby boomers and millennials search for property online and nearly 50% of RE firms say social media produces the highest quality leads.
MEMPHIS, Tenn. – With a majority of millennials and baby boomers searching for property online and nearly 50% of real estate firms saying that social media produces the highest quality leads compared to other sources, real estate professionals need to get their business on social media and have a solid marketing strategy.
Real estate professionals with social media and marketing strategies in place suggest LinkedIn, Facebook, and Instagram as the best resources.
Facebook’s user demographics can help real estate agents target a specific audience based on age, income, location, and status. They also can publish listing-related updates and content, enabling potential buyers to book appointments without needing to call, as well as follow-up communication with customers to nurture the sale.
Additionally, customers can leave reviews and feedback.
For LinkedIn, real estate professionals can build their own professional networks, work with others collaboratively, and post a digital resume.
Meanwhile, Instagram pairs pictures and relevant hashtags, and it works well for high-end, luxury, and boutique-style properties. Instagram Stories are a great way to show people around a property and provide up-to-date content for viewers to watch.
However, they should be sure to diversify their content and not to sound too “salesy.”
RealtyBizNews (09/08/22) Wheatley, Mike
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