MeetElise is a New York City-based tech company that aims to modernize the apartment leasing experience through artificial intelligence. The company aims to streamline the leasing process for multifamily units across the US. For this purpose, it offers an AI leasing assistant with advanced conversational capabilities, unique in its field: Elise “talks to people like people.”
Unlike human leasing agents, who need time off, Elise is available around the clock through email, text, phone, and as a chatbot on any website where “she” is implemented. In addition, the AI-powered leasing assistant integrates with the most popular tools used by multifamily communities, from email to proprety management software and customer relationship management (CRM) system. In short, Elise can:
- Answer emails, calls, and texts within seconds. Elise can instantaneously address every prospective renter’s inquiries, answering questions and scheduling tours.
- She always follows up on prospective renter’s inquiries.
- She keeps track of every lead in the database, storing all the information automatically and making updates in real-time whenever they occur.
Besides the AI-powered leasing assistant, the MeetElise platform also offers marketing tools and a CRM.
- Marketing tools: include self-scheduling tour widgets and self-guided virtual tours.
- CRM: smart calendars, advanced reporting data, and other tools that help teams work efficiently to convert leads into signed leases.
These tools provide significant time savings for leasing agents and a better customer experience for prospective renters since their questions are answered in real-time, 24/7.
Elise delivers an enjoyable communication experience for potential renters. In addition, she reduces the workload for leasing teams so that they can focus on delivering better resident experiences and other tasks like onsite meetings and tours. And leasing agents report a 55% lead generation conversion according to MeetElise data.
Knock® CRM and MeetElise
The recent partnership between Knock and MeetElise is just an example of how an artificial intelligence-powered leasing agent software can integrate with a CRM to improve lead conversions for leasing agents.
“Partnering with MeetElise enables our customers to take advantage of two best-in-class platforms to accelerate successful leasing outcomes and reduce the burden on leasing teams,” said Demetri Themelis, CEO and co-founder of Knock.
Once integrated with Knock CRM, Elise will act as an extension of the onsite team, communicating with potential and current residents in real-time and logging activities like a real leasing agent.
“With this new integration, Knock customers will be able to use MeetElise to increase their lead-to-tour conversion rate and interact seamlessly with prospects and onsite leasing teams via Knock’s CRM,” said Minna Song, CEO of MeetElise.
When technologies like these come together, they improve both the customer/resident experience and the work of the leasing agents.
AI-tech like Elise is necessary because it:
- lightens the workload for leasing teams;
- improves productivity;
- reduces operational costs;
- enhances customer satisfaction (potential renters and residents alike);
- decreases the number of days rental properties stay on the market, etc.
Many other businesses can benefit from integrating AI-powered technology like Elise. For example, in uncertain times like these, when the pandemic made it impossible for people to take in-person tours, Elise’s capability to schedule virtual tours was a considerable asset.
Plus, her availability 24/7, rain or shine, is another crucial benefit: she can respond to inquiries in real-time even after the agents have long left their offices. It takes humans hours to reply to emails or follow up on website inquiries. Elise does it in seconds.
“Elise is responsive 24/7 and always answers emails, calls, and texts immediately – saving our client leasing teams 2-3 hours a day (on average) to focus on other tasks serving prospective and current residents,” explained Song.
Tech like this is so necessary that MeetElise raised $6.5 million in Series A financing led by Navitas Capital in July 2020, when the COVID-19 scared most investors from other ventures.