NAR Benefit Helps Convert Renters to Buyers


A new member benefit introduced by NAR, Rental Beast, offers rental-listing management tools, such as ones that promote a renter-to-buyer conversion.

CHICAGO – The National Association of Realtors® (NAR) announced an agreement with Rental Beast that adds it to the roster of NAR Realtor Benefits.

“Rental Beast created a lead-to-lease platform, which brings seamless entry into the multibillion-dollar rental industry and its clientele – and we are thrilled to provide this benefit to our members,” says Rhonny Barragan, NAR’s vice president of strategic alliances.

A number of MLS platforms already offer Rental Beast, which allows Realtors to receive additional access to rental listing management tools. Those tools include things like listing add/edit, rental listing syndication, rental lead generation and qualification, and renter-to-buyer conversion.

“This partnership will help Realtors better serve customers countrywide by partnering them with the nation’s more than 113 million renters,” says Ishay Grinberg, founder and CEO of Rental Beast. “With our tools, Realtors can also build relationships with potential homebuyers by serving as their trusted advisers in the rental process.”

Realtors also have access to Rental Beast University, a digital education platform that includes on-demand webinars and self-paced courses covering topics like sales best practices, social media skills, and how to convert renters to buyers.

Source: Realtor Magazine (07/12/22)

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