Not all business websites are created equal. There are millions of websites run by companies across all industries, but some are much more effective than others. With search engine traffic and screen time increasing year on year, it has never been more important to impress customers online. A fantastic website is an excellent place to start. In this informative guide, we’ll explore some straightforward strategies you can employ to achieve more with your website.
Analytics
Analytics play an instrumental role in helping you to identify weaknesses, monitor traffic and gain insight into how people spend their time on your website and at which point they leave you. Use the data you collect to optimize conversion rates. If prospective customers are dropping out when they land on the homepage, for example, make changes to enhance the aesthetic, improve the quality of content and encourage them to click on product or service pages. If you’re losing clients once they have added products to their cart, you may need to make adjustments to the ordering or payment process. Ask customers for feedback. You may find that delivery charges are too high, or that customers are leaving because they don’t want to sign up or create an account, for example.
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Testing
Testing is one of the best ways to iron out issues and make well-informed decisions. You can test everything from themes and fonts to layout and content types. Use testing to establish consumer preferences and analyze data to help you make choices that will boost sales and increase the amount of time customers spend on your site.
Feedback and reviews
Feedback is incredibly valuable when evaluating the efficacy of business websites. Invite your customers to test demo pages and encourage them to rate your website. Use feedback, both positive and negative, to build on the good points and address issues. Take suggestions on board and listen to what your customers are telling you. Find out more about what they like about the site and what they would change.
Mobile-friendly pages
Over 6 billion people in the world own a smartphone. Many of us use our phones and mobile devices to search for businesses, scroll through social media and locate products. If your site is not geared up for mobile users, you could lose customers. If your site isn’t mobile-friendly, the pages may be slow to load, content might not be displayed properly and it may take longer to achieve your objectives as a customer. Make sure that your site is accessible and easy to use. The process of browsing pages, looking at products, reading articles and placing an order should be enjoyable for the consumer.
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Video content
Video content offers a raft of benefits for business owners. If you include video clips on your website, you can promote and advertise products, provide detailed information about your brand, introduce your team, show people around your business premises and give customers an idea of how your products or services could benefit them. When creating video content, it’s an excellent idea to consider working with a corporate video production agency like https://zipinmedia.com/video-production/corporate-video-production/. If you work with experts, you can create tailored, targeted content, which will appeal to your ideal customer and help you achieve your key objectives. You can also share video content to your social media profiles. Social media video content generates 1200% more shares than images and text combined.
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Simple, seamless processes
Some people visit websites to browse at leisure, but many people have a goal when they click on a link or land on a product page. Time is often of the essence. As a business owner, you want to persuade the customer to take the next step and sign up, contact you or place an order. When customers are in a hurry or they’re looking for convenience, the last thing they want is to have to jump through hoops to buy a product or find a number to call. Simplify processes and make sure that your customers can contact you or make a purchase with minimal effort. Consider guest login instead of asking people to register, make delivery and payment options clear and turn on one-click buying. You could also add live chat to offer instant assistance and include an FAQ section. Most customers abandon their cart because they want more information before they buy. Providing answers can help you to increase your conversion rate.
Offers, discounts and CTAs
When people find your website, you want them to spend time looking around and getting to know your brand, but the ultimate goal is to encourage them to buy a product, purchase a subscription or get in touch. To maximize your chances of success, it’s a fantastic idea to offer promotions, such as special offers and discounts and include a clear call to action (CTA). Use time-limited promotions to make customers feel that they don’t want to miss out and make sure that it’s easy to complete the purchase. You can use banners, for example, to advertise discounts and take customers straight to the payment page. When you are planning promotions and deals, think about ways you can incentivize repeat purchases or long-term subscriptions. You could offer a discounted price for a year’s subscription or provide a lower price option for a repeat order. Take a look at this article for more helpful tips https://www.forbes.com/sites/forbesagencycouncil/2017/01/03/top-five-call-to-actions-for-your-website-that-convert/.
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The majority of consumers now find businesses and buy products online. If your website isn’t helping you to convert leads or attract attention, it’s crucial to take action. You could be missing out on sales and inadvertently pushing prospective customers towards rivals. To achieve more with your site, test pages, use analytics and encourage customers to provide feedback. Take suggestions and ideas on board, make sure your site is mobile-friendly and use video content to make your website engaging and captivating. Offer discounts, include clear CTAs and provide simple, stress-free, seamless processes. Customers should be able to buy a product, make a payment, sign up for email updates or subscribe to a service within seconds.
