If there’s one thing we can be sure of, it’s that companies are always looking for the best and most cost-effective ways to acquire new customers and consolidate their brand building process. But how can you do that effectively? Consider offering free/paid trials.
When you provide shoppers with the possibility to opt in for trials, not only do you give potential customers a chance to try out what you have to offer, but you’re also giving them the opportunity to understand the value of your offering.
In this blogpost, we’ll explore the benefits of using 2Checkout’s (now Verifone) ConvertPlus and/ InLine cart Trials to optimize your business’ further evolution.
2Checkout ConvertPlus and InLine Overview
With so many sellers fighting for shoppers’ attention in the subscription space, it can be hard to stand out from the crowd, and growing conversion rates can be a challenge for any merchant. That is why it is important for the payment experience to be smooth and predictable.
ConvertPlus and InLine cart, 2Checkout’s latest ordering engines, enable your business to seamlessly collect payments from customers and provide them with an easy-to-use buying experience. The shopping carts are API-powered and built with the latest technologies, requiring minimal input from the shopper during the payment process. More than just making it easy for the merchant to sell, both carts come with multiple benefits:
- Enhancing the shopper experience with a new and updated design.
- Localizing the shopper experience with international and local payment options.
- Turning more leads into customers with lead management features.
- Increasing the average order value with promotions and other marketing tools.
ConvertPlus is an out-of-the-box ordering engine that does not require any development and includes a 2Checkout redirection for the checkout stage. Meanwhile, with the Inline Cart you don’t have to worry about redirecting your shopper to another checkout page, as it works as an iFrame injected in your merchant’s website.
Introducing the C+ and InLine Cart Trials
A valid way to give prospects a feel for your offering is allowing them to try it out through a trial period before signing up for a monthly or yearly subscription. This can be free or at a reduced rate and is an excellent way for possible customers to see if the service they’re considering meets expectations before committing to a long-term relationship.
Source: 2Checkout (now Verifone)
2Checkout now allows clients to offer free or paid trials (with payment information required) to customers using ConvertPlus and InLine carts.
If you are merchant, you can enable these free/paid trials directly from your 2Checkout control panel.
Expand your customer base
One of the best things about offering a trial is that it encourages customers to share their experience with others. People are more likely to recommend your product or service to friends, family, and co-workers if they have had a good experience with it. This is especially true if customers have tried your product or service before and found it to be worth the cost.
The non-technical tactic here is word-of-mouth, which offers merchants a great way to acquire new customers and expand their business by reaching their existing customers and taking advantage of their personal networks. When customers are happy with a product or service, they are more likely to share it with their friends and family, which can lead to new business and build your brand through a strong reputation.
The ultimate goal for any business is driving sales. And to be able to close sales you must increase your conversion rate. This is where trials enter in.
Making it risk-free for your shoppers to test your products can lead to an increase in your average order value. If someone is already using your product or service and enjoys it, they’re more likely to want to upgrade to the premium version or buy more products. This increases the total value of each purchase and makes your customer acquisition process more profitable for you.
Enhance and consolidate customer loyalty and satisfaction
One of the most important aspects of any business is the customer experience. If you want your users to have a positive experience, you should offer them a free/paid trial of your product or service. In this way, your customers won’t feel any pressure to buy your product and can make an informed decision on whether the purchase would meet their needs.
Offering a trial is also a great way to show them that you are committed to giving them a great experience and that you have faith in the quality of your product, which can help you build trust and overall customer satisfaction.
Amplify the stream of potential leads
Once again, confidence is key. When you’re offering the chance to test your product, you’re showing potential customers that you’re confident in the value and quality of what you’re offering. This not only builds trust and credibility, but also makes them more likely to choose you over your competitors.
Trials can also provide you with indicators that can give you valuable insights into your customers’ wants and needs. This allows you to customize your products or services to meet their specific needs, while also handing over tips and tricks that can help you improve features or add on for the long run. All in all, offering free trials is a great way to build relationships with your customers and increase the likelihood that they’ll stay loyal to you, which will help grow your business by attracting possible leads.
Every eCommerce success scenario is backed by a strong brand building strategy, and this is based on a few undisputable pillars, including customer satisfaction, conversion rates, loyalty, and community.
When offering the option to try your product with limited obligations, you’ll have the chance to learn more about your customers and what they’re looking for. Not only will this help you create a product or service that better meets their needs, but it will also give you valuable insights and data that can be used to improve your offerings in the future.
By taking the time to learn about your customers, you’re better positioned to build a long-term relationship with them and ultimately take your business to new heights.