The rich purple hue and naturally sweet, earthy flavor of ube has long been a beloved staple in Filipino desserts. From the classic halaya, lovingly stirred for hours in traditional kitchens, to the modern creations seen in cafés and restaurants, this local delicacy has earned its place as an icon of Filipino culinary artistry. Over the years, this humble root crop has evolved into a versatile ingredient, celebrated both locally and globally.
Recognizing the deep cultural significance and the rising demand for high-quality ube, Astoria Culinary Expert Services (Astoria-ACES) embarked on a visionary farm-to-table initiative. This movement not only aimed to elevate the quality and integrity of ube-based ingredients but also to uplift local farming communities, encourage sustainability, and create new avenues for culinary innovation.
From Harvest to Innovation: Astoria Philippine Ube Powder


Though the Farm-To-Table initiative began as their effort to support the local agricultural industry by sourcing different types of fruits and vegetables directly from farmers across the Philippines, it has provided a sustainable and reliable avenue for farmers to maintain their harvests and remain competitive in a rapidly evolving industry.

With the success of the ube powder and its consistent quality, Astoria found themselves an exciting opportunity: to reimagine their dessert offerings and showcase the versatility of this uniquely Filipino ingredient. The result? A vibrant array of new creations that accentuate the beauty of ube in modern and unexpected ways.
From delicate pastries to indulgent cakes, refreshing beverages, and reinvented classics, the culinary teams across Astoria’s properties have embraced ube as a star ingredient. Guests now enjoy desserts that not only satisfy their sweet cravings but also tell a story of heritage, collaboration, and innovation.
1.Ube Crème Brulee Cake

2. Ube Cashew Clusters

3. Ube Buko Langka Pie

4. Ube Macapuno Ensaymada

5. Ube Espasol

The journey of ube from the fields to your plates is much more than a supply chain — it is a story of community, culture, and creativity. Through this initiative, Astoria-ACES has strengthened the connection between farmers and consumers, created groundbreaking products like the Astoria Philippine Ube Powder, and inspired a new wave of Filipino desserts.
As this initiative continues to grow, so does a promising future where local ingredients thrive, farmers flourish, and Filipino flavors shine even brighter on the global culinary map. With every spoonful of purple goodness, we celebrate not just a beloved dessert ingredient, but the people and passion behind it.
Interested to try out your culinary skills to create a new version of your favorite desserts? Contact Astoria Culinary Expert Services to purchase your new secret ingredient via:
Mobile: (+63) 998-535-2919
Landline: (+63 2) 8687-1111 locals 8125 and 8172
Email: info.f2t@astoria-aces.com
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