- While this is obvious product placement, the partnership is bearing more fruit than just a blockbuster Samsung ad, becuase the collaboration is also introducing a one-of-a-kind fan experience that fans can experience online and in real-world spaces with the Spidey-Tracker.
- The first-ever fan-powered Spidey Tracker will bring a key element from the film to life and put it in the hands of Spider-Man fans.
- The website – SpiderTracker.com – which officially launches on Wednesday, June 17, comes ahead of the film’s second trailer, which is supposedly dropping sometime this week.
We can always count on the MCU for an ambitious team-up, and for the next chapter in Spidey’s story, Samsung will be joining forces with Spider-Man: Brand New Day.
Samsung announced today that it is partnering with Sony Pictures on the latest superhero film featuring the webcrawler, confirming the Korean tech giant’s presence in the movie.
In the first trailer for Brand New Day, Samsung’s flagship foldable smartphones, the Galaxy Z Fold and Z Flip, along with the Galaxy Watch, all made appearances.
Spider-Man / Peter Parker (Tom Holland) can be seen using the Z Flip, Ned Leeds (Jacob Batalon) is rocking with a Galaxy Z Fold, and some unknown figure can be seen sporting the Galaxy Watch.
While this is obvious product placement, the partnership is bearing more fruit than just a blockbuster Samsung ad, becuase the collaboration is also introducing a one-of-a-kind fan experience that fans can experience online and in real-world spaces with the Spidey-Tracker.
The first-ever fan-powered Spidey Tracker will bring a key element from the film to life and put it in the hands of Spider-Man fans.
In the film, Ned, a Spider-Man fan, uses the custom website to track Spider-Man and his appearances throughout the city.
The custom website, powered by Samsung Galaxy, will also allow fans to do the same and follow Spider-Man as he is “spotted at live events and venues, creator videos, and different locations around the world.”
The website – SpiderTracker.com – which officially launches on Wednesday, June 17, comes ahead of the film’s second trailer, which is supposedly dropping sometime this week.
A new video, aka “NedTalk,” the original FOS (Friend of Spider-Man) that dropped today, in which he explains how the website works and the inspiration behind it, all while using his Galaxy Z Fold smartphone. It also features some never-before-seen footage from the upcoming Destin Daniel Cretton-directed film.
Spider-Man: Brand New Day swings into theaters July 31.
