B2B marketing innovator Jam 7 has closed its seed funding round, securing backing from investors led by Stephen Altman, founder of New World Private Equity Partners.
The funding will accelerate Jam 7’s mission to transform how B2B tech firms innovate, compete and grow through its Agentic Marketing Platform (AMP).
AMP acts as a centralised “marketing brain,” blending human expertise with AI-powered insights to deliver faster decision-making, scaled campaign execution and measurable outcomes linked directly to business performance.
“This round isn’t just fuel, it’s validation,” said Mitchell Feldman, CEO of Jam 7. “It validates the belief that marketing can be smarter, faster, and more effective when human creativity is amplified, not replaced, by AI. AMP gives ambitious brands the strategic edge they have been missing.”
The platform is already gaining industry recognition. Jam 7 recently won the CRN Sales and Marketing Award for Best Use of AI in Marketing. Early adopters have reported up to 300% more campaign output and triple-digit lead growth.
Clients include SS&C Blue Prism, with ten more businesses currently trialling the technology.
Investor Stephen Altman praised the company’s potential: “AMP tackles one of B2B’s most pressing challenges: how to scale marketing with consistency and commercial impact. Mitchell and his team are building something uniquely powerful.”
With the fresh investment, Jam 7 plans to scale its platform and expand adoption across the B2B technology sector. The funding will support product development, customer acquisition, and strategic growth initiatives as the company positions AMP as a transformative force in enterprise marketing
Amy Ingham
Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.
