Tired of using stock photos and seeing the same people on your competitor’s website? New platform allows you to buy – and even sell – a picture as an NFT.
PHILADELPHIA – A new photos service, HomeJab, offers an alternative to stock photo services. Upon purchase, a business “owns” the photo and can use it on their own website or in marketing with an assurance that the same picture won’t appear on a hundred other websites. As an owner, the photo can also be sold later.
To do this, HomeJab launched a new non-fungible token (NFT) marketplace. NFTs essentially allow people or businesses to own the unique rights to an image or other item. The NFT marketplace is called “real” and will grow its offerings as demand increases.
HomeJab created its website specifically for original real estate images.
It currently features images of destinations like historical landmarks, streetscapes, downtown areas, commercial hot spots, parks, bridges, buildings and beaches. Real estate pros can also hire photographers to capture NFTs for their exclusive use, as they’ll own the image along with its NFT. HomeJab says provides on-demand professional real estate photo and visual production services nationwide.
The “real” NFT marketplace is geared to real estate professionals and digital marketers so they can purchase one-of-a-kind real estate images. It serves as an alternative to real estate’s heavy use of stock photos in filling website pages, blog posts, pamphlets and more. While stock photos tend to cost less, they’re also offered to anyone who pays a fee. As a result, the happy child and parent in front of a “Just Sold” house could appear on multiple real estate websites, including those of a direct competitor.
NFT images, on the other hand, are unique and owned by the buyer, so agents and brokerages can avoid having the same photos on their websites.
“Buying an NFT through ‘real’ provides agents and brokers one-of-a-kind images that only you can use, versus licensing a repetitive stock image that any of your competitors can use,” says Joe Jesuele, head of HomeJab.com. “Marketing agencies know that using unique imagery helps agents and brokers create stronger brand recognition and avoid brand confusion. … We are disrupting the old, legacy stock image model to become a completely decentralized ‘Web3’ solution powered by NFTs, with the financial benefits going back to the photographers.”
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