Atlanta Fashion Week returned with a bigger footprint in 2026, proving that fashion in the city extends far beyond the runway.
Source: Shannel Resto / SJR Photography
Running from Sept. 30 through Oct. 4, Atlanta Fashion Week transformed the city into a five-day celebration centered on fashion, culture, and commerce. Powered by BMW, this year’s programming combined ATLFW’s official events with a newly expanded lineup of Citywide Partnership Events designed to spotlight the broader creative ecosystem shaping Atlanta.
Source: Shannel Resto / SJR Photography
With key programming taking place at Atlantic Station, ATLFW brought designers, retailers, artists, entrepreneurs, tastemakers, and consumers into the same conversation while creating new opportunities for audiences to experience fashion through more than a traditional runway show.
“Atlanta Fashion Week has always been about more than what happens on a runway,” ATLFW founder and executive producer Angela Watts said in an official press release.
Source: Shannel Resto / SJR Photography
This year, that philosophy took on a more literal meaning as ATLFW expanded its footprint, inviting more of the city’s creative community into the Fashion Week experience.
“Atlanta has an incredible creative ecosystem, and our goal is to create a platform where designers, retailers, artists, entrepreneurs, and cultural institutions can participate in what Fashion Week means for this city,” Watts continued. “By introducing our Citywide Partnerships, we are creating greater connectivity across Atlanta while giving audiences more ways to discover the people and ideas shaping what’s next.”
The Vanguard Awards Presented by BMW — Oct. 2: An intimate opening-night cocktail celebration honoring leaders across fashion, culture, commerce, and creative innovation. Honorees included the late Patrick Kelly, who received the Vanguard Legacy Award posthumously; Lauren Amos and Julie Hogg of Wish ATL, recipients of the Retail Vanguard Award; Cathy Norwood, recipient of the Fashion Catalyst Award; and multidisciplinary artist and designer Alexander John, who received the Vanguard Award for Creative Innovation.
ATLFW: Intersections — Oct. 3 at Atlantic Station: Independent and emerging designers presented collections through live model installations and dedicated presentation environments rather than a traditional runway format, allowing guests to see the garments up close.
Bloomingdale’s x ATLFW: The Edit — Oct. 4: The official programming concluded with a curated shopping experience featuring more than 30 independent and emerging brands, connecting designers and businesses directly with consumers in a major retail environment.
The official events represented only part of ATLFW’s expanded footprint.
Source: Shannel Resto / SJR Photography
New for 2026, its Citywide Partnership Events brought independently produced fashion, art, retail, lifestyle and cultural programming into the larger Fashion Week calendar. The lineup included:
Runway for A Cause at Buckhead Art & Company
Atlanta Art Fair at Pullman Yards
ATELIER Fashion Influencer Rooftop Cocktails + Private Editorial Suite Social
2nd Annual Fashion & Friends Night Out
Art After Dark: The ATLFW Edition
Personal Space: A Fragrance Experience
This expanded format meant Fashion Week could be experienced through several different corners of Atlanta’s creative community.
After Dark, Fashion Week Moved Into The Gallery
BOSSIP got a firsthand experience on Oct. 2 with Art After Dark: The ATLFW at Gallery Anderson Smith.
The after-hours experience brought contemporary art, live jazz, cocktails and wine together in a gallery setting that encouraged guests to network, sip and explore at their own pace.
Artwork spanning painting, photography, sculpture, mixed media and textured pieces filled the space as jazz played throughout the evening.
Guests could also participate in a tequila tasting from Reyalibre Tequila, a Black woman-owned brand. The brand’s owner announced that the tequila is run through wood, contributing to an aromatic finish designed to create a softer experience than the burn typically associated with tequila.
Among the works that particularly caught BOSSIP’s Lauryn Bass’ eye were:
“Ibeji (Twin)” (2025) — EZEDIRE: Oil sticks on canvas, 48 x 36 inches, $6,200
“Orion” (2025) — Amy Mazzetta: Carved fresco on wood panel, 48 x 48 inches, $10,500
“Level Up II” (2026) — Joel Mamboka: Mixed media on canvas, 48 x 36 inches, $4,800
“Uche (Thought)” (2025) — EZEDIRE: Oil sticks on canvas, 54 x 54 inches, $10,500
“Type R” (2017) — Lorenzo Marini: Mixed media on canvas, 40 x 40 inches, $15,000
“Isness 150” (2018) — Bassmi: Acrylic and oil on canvas, 72 x 60 inches, $22,000
The variety was part of the experience. Guests could move from carved fresco and oil sticks to mixed media, photography and sculpture while conversation and jazz carried through the gallery.
There was no runway to watch or designated seat to return to. For the evening, Fashion Week became an invitation to slow down, mingle and appreciate another corner of Atlanta’s creative scene.
Personal Space Made Fashion Week A Full Sensory Experience
By Oct. 3, ATLFW’s citywide programming shifted from what could be seen to what could be smelled, tasted, heard, and created.
BOSSIP’s very own Lauryn Bass attended Personal Space: A Fragrance Experience, presented by LEIƏR and Candleporium Fragrance House at Atlantic Station from 5 to 8 p.m.
Personal Space explored the relationship between the fragrances people wear and the scents they use to shape the environments around them. LEIƏR approached scent through self-expression, while Candleporium carried the idea into the home.
The collaborators summarized the relationship simply: “LEIƏR scents you. Candleporium scents your space.”
Inside Candleporium Fragrance House, guests received a curated introduction to LEIƏR fragrances while moving through an open-flow experience combining scent, jewelry, cocktails, live music and conversation.
Candle making made the evening especially personal. BOSSIP’s Lauryn Bass created a complimentary candle using base notes of pear, freesia and jasmine, finished with bergamot and pink pepper — a fragrance souvenir from Fashion Week that could live well beyond the weekend.
The event also featured URBANE, a Black-owned private jeweler centered around the motto “Adorn Yourself Intentionally.” The brand displayed artisanal pearl and gemstone heirloom jewelry, fitting naturally into an evening built around the different ways people curate themselves and their surroundings.
Live music from Justin Ruff and a band of instrumentalists filled the space while floral arrangements and candles dressed the tables.
Even the bar menu played into the experience. Guests could choose the Rebel, featuring caramel espresso and Edmond’s Honor Vanilla Bourbon; the Reign Royale, made with crème de cassis and Prosecco; or the nonalcoholic Rise + Resist, combining prickly pear and agave Seedlip, pear puree, lemon and sparkling water.
Personal Space was less about sitting back and observing than participating. Guests could smell, taste, listen, create, shop and network within the same room.
From contemporary art and jazz one evening to fragrance, jewelry and candle making the next, ATLFW’s Citywide Partnership Events were already making the organization’s expanded vision tangible before BOSSIP’s very own Lauryn Bass arrived at the scene.
Inside ATLFW: Intersections
From Personal Space, the evening moved into the fashion presentation itself with ATLFW: Intersections at Atlantic Station.
The immersive showcase offered perhaps the clearest departure from what audiences traditionally expect from a fashion show.
Rather than sending models continuously down a runway, Intersections placed them within live installations. Guests could move around the presentations, study the garments up close and spend more time with details that might otherwise disappear down a catwalk in seconds.
The format also required models to approach their work differently.
Runway coach Renaissauja, who coached models through their routine for the 3 p.m. showcase, said there was an adjustment period for some experiencing this style of presentation for the first time.
“That was a lot of fun,” Renaissauja said. “Like I said, slight confusion because the models, a lot of them, it was their first time doing it in this way.”
Instead of remaining in constant motion, the models needed to hold positions, pose and make subtle movements without pulling focus away from the clothing.
“All they needed to do was stand there and pose,” he explained. “They can make slight movements, but just as long as they understand and be comfortable with that.”
Renaissauja described the execution as significantly different from a traditional runway.
“The difference between this execution versus the traditional runway experience is a major difference,” he said. “So in the runway, they’re walking. They’re steady in motion. They’re switching clothes behind the scenes so they can get into another outfit for you. But then this one is standing in this garment and then just stay there still.”
Maintaining focus became part of the performance, particularly with attendees moving around the models throughout the showcase.
“As long as they stay focused, it’s like a focal point, and don’t get distracted by people that they know in the crowd, I think they’ll be all right,” Renaissauja said.
Once his coaching duties were finished, she could finally experience the presentation from the audience’s perspective.
“Relaxing, definitely relaxing,” he said. “Less to worry about. Now, I can literally be somebody in the crowd and just admire, just like you guys are. So, you know, I appreciate it. I appreciate this version of myself too.”
At The Finale, Nobody Was Dressing To Disappear
By the final Intersections showcase, held from 7 to 8:30 p.m., subtlety seemed to have left the building.
Source: Shannel Resto / SJR Photography
Across the featured designers, you can notice a shared appetite for clothes that announced themselves. There were chunky patterns and deliberate color blocking, flashes of jewelry and adornment, refined silhouettes interrupted by something louder. Even when a designer worked with a quieter color palette, the styling itself refused to go mute.
These were statement pieces in the most literal sense. The clothes had something to say before anyone wearing them opened their mouth.
It made the finale feel appropriately placed. After a day of presentations, ATLFW didn’t send its final showcase out with a polite wave. It gave the room something closer to fireworks.
There was also something timely about watching this particular group of designers choose visibility.
The showcase arrived amid persistent conversations about artificial intelligence and what its growing presence could mean for creative work. Inflation has simultaneously complicated the impulse to constantly consume, making creativity with what one already owns feel especially relevant. ATLFW also lands at the beginning of October, when costumes, transformation and dressing outside the boundaries of everyday life are suddenly more welcome.
Source: Shannel Resto / SJR Photography
None of that suggests the featured designers created their collections as a direct response to those circumstances. Viewed alongside them, however, the decision to be visually loud carried an interesting weight.
Nothing presented in the finale seemed interested in disappearing.
Instead, the featured designers made room for embellishment, pattern, color, proportion and the simple pleasure of being noticed. In a showcase where audiences could linger with each look rather than watch it disappear at the end of a runway, every detail had time to make its case.
Perhaps that was the most satisfying contradiction of the finale: the presentation could stand still, but the clothes refused to be quiet.
Atlanta Fashion Week Is Building Beyond The Runway
One evening began surrounded by contemporary art and jazz. The next moved through fragrance, jewelry, cocktails and candle making before returning the focus to clothing and the designers presenting it.
Source: Shannel Resto / SJR Photography
The experiences were different, but they shared an emphasis on discovery and personal expression. ATLFW’s investment in its creative community was also visible in the people finding new ways to participate from one year to the next.
C. Alexandra, one of the newest members of ATLFW’s Next Wave ambassador program, is one example.
C. Alexandra modeled for Raquel the Label during ATLFW in 2025. When she returned in 2026, she wasn’t simply coming back for another turn as a model. She had stepped into a larger role as a Next Wave ambassador.
“Well, it feels really good,” C. Alexandra said. “Like you said, I modeled last year for Raquel the Label. This year, being part of Next Wave, I think I’m in that season where I feel really empowered to be myself and really show up as my most authentic self.”
For C. Alexandra, the program is also about making sure younger creatives have a place in the conversation.
“I think we’re just bringing kind of, like, what’s new?” she said. “We’re the Next Wave, as far as, like, I would say, understanding the younger culture, and we’re showing the world kind of, like, ‘Hey, this is what’s coming.’”
Her progression from model to ambassador offered a tangible example of what building an ecosystem can look like beyond event programming. Opportunity becomes more meaningful when someone can enter through one door and return to find another one open.
“I think it’s important to give a platform to the younger creatives,” C. Alexandra said. “Of course, we have the designers and everyone that’s more established, but the ones that are up and coming, I think that’s really amazing. So shout out to Angela Watts and Next Wave, ATL Fashion Week, for the opportunity.”
Source: Shannel Resto / SJR Photography
That progression also echoed the larger vision Watts described for Atlanta Fashion Week.
“Our Citywide Partners represent what makes Atlanta’s creative community so dynamic,” Watts said in the official press release. “There are incredible people and organizations creating meaningful experiences throughout this city. Atlanta Fashion Week should be a platform that connects those communities, amplifies their work, and gives people a reason to experience Atlanta through fashion.”
ATLFW describes its larger mission through three pillars: discovery, culture and commerce.
Those ideas were easier to understand after experiencing the week rather than simply reading them on a schedule.
Discovery looked like emerging designers receiving space to let audiences linger over their work. It looked like Alexandra returning one year later with a new title and a larger platform. Culture moved from jazz inside an Atlanta gallery to the visual language of the Intersections finale. Commerce appeared through designers, retailers, jewelers, fragrance brands and other creatives putting their work directly in front of consumers.
Source: Shannel Resto / SJR Photography
Atlanta has never lacked style. ATLFW’s 2026 programming seemed more interested in asking what can happen when the people creating that style are given more places to meet and more room to grow. Whether that’s designers, models, artists, entrepreneurs, retailers, or other creatives.
Five days later, the answer wasn’t confined to a runway.
It was hanging on gallery walls, lingering in fragrance, set in gemstones, blended into candles and, finally, standing beneath the lights in clothes that had no interest in being ignored.