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You are at:Home»Ecommerce»Industry Buzz – July 2026
Ecommerce

Industry Buzz – July 2026

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Summer in eCommerce rarely means a slowdown. As merchants prepare for a busy second half of the year, the pressure is on to convert seasonal traffic into loyal, recurring customers, all while keeping payments fast, compliant, and fraud-free across new markets. This month’s edition looks at how leading SaaS and digital commerce companies are turning that pressure into progress. 

We’re celebrating 2Checkout’s recognition as Best Payments Solution at the 2026 CODiE Awards, a milestone that reflects what merchants need most: simplicity behind the scenes so growth can happen up front. You’ll also find fresh perspectives on AI adoption from CEOs across the industry, a practical guide to entering the Brazilian market, and product updates designed to make checkout faster for your returning customers. Whether you’re optimizing subscriptions, expanding globally, or rethinking your growth strategy, there’s something here to help you move forward with confidence. 

Happy selling! 

 

in-the-spotlight-codie-win-july

 

2Checkout has been named Best Payments Solution at the 2026 CODiE Awards, selected by independent industry experts from 228 finalists across 75 categories.   

The recognition comes down to what merchants actually need: a platform that handles the complexity (tax compliance, fraud, local payment methods, subscription recovery) so they can focus on growth. Whether you operate as a Merchant of Record, PSP, hybrid, or gateway, 2Checkout is built to work the way you do, across 190+ countries. 

 

Everyone is talking about AI, but what do the people leading today’s most successful SaaS and digital commerce companies really think? We gathered insights from CEOs and industry leaders to explore how AI is reshaping the way businesses build, market, and sell online.   

 

Bottom-quartile SaaS companies now spend $2.82 to earn every $1 of new ARR, proof that acquisition-only growth is breaking down. This piece covers 11 strategies spanning the full customer lifecycle, from product-led content to retention and expansion, to help bring LTV:CAC back under control. 

 

When Perfect Corp. set out to scale YouCam Online Editor globally, the company required more than a payment processor— they needed a partner capable of handling tax compliance, local payment methods, and subscription management across 200+ markets.  By partnering with 2Checkout as its Merchant of Record, the company unlocked +250% YoY revenue growth while significantly simplifying its global payment operations.  This case study reveals what it truly takes to make global expansion work. 

 

trending-july-case-study-perfect-corp

 

Top 9 Metrics for Measuring Your Affiliate Program 

How do you know if your affiliate program is truly delivering results? The answer goes beyond clicks and conversions. By tracking the right metrics, you can better understand partner performance, identify growth opportunities, and improve your overall affiliate strategy. 

 

Payments have quietly moved into the software businesses already use, enabling everything from subscriptions to early agentic commerce. Javelin Strategy & Research breaks down this shift and where the next opportunities lie, including untapped potential in B2B payments. 

 

Turn failed recurring payments into revenue wins.   

2Checkout’s Revenue Recovery Tools offer a full suite to reduce involuntary churn and recapture lost revenue:   

  • Account updater to ensure billing continuity for active subscriptions   
  • Smart retry logic – enables the automatic recovery of payments for soft declines   
  • Dunning and dispute prevention to recover lost revenue   
  • Authorization Dashboard for real-time insights and optimization   

These features combined can generate up to 20% revenue uplift, helping subscription-based businesses maximize retention and revenue. 

 

trending-july-revenue-recovery-tools

 

Brazil is one of the world’s fastest-growing eCommerce markets, but also one of the easiest to get wrong. This article walks through what has changed and what still holds true, covering Pix adoption, Boleto Bancario, LGPD enforcement, and the tax reform now underway. A must-read for any business considering Brazil as its next growth market. 

 

The SEO stack that worked two years ago won’t cut it in a search landscape shaped by AI-generated answers. This roundup breaks down 13 tools across research, content optimization, and AI visibility, organized by team size for building the right stack without overinvesting. 

 

Automated attacks are evolving faster than traditional defenses. Fraudsters now deploy AI to generate synthetic identities, abuse payment flows, and bypass security at scale, while businesses struggle to respond without slowing down legitimate customers. In his CommerceNow’ 26 session, Riten Gohil, Digital ID, Fraud & AML Evangelist at Signicat, breaks down the new reality of AI-driven fraud in digital commerce and the countermeasures that actually work. 

 

cn26-banner-riten-gohil-1.91x1-session-title

 

 



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