Pusha T, alongside his brother Malice as Clipse, released one of 2025’s strongest bodies of work in their album, Let God Sort Em Out. In the midst of adding to his legacy as one of Hip-Hop’s top lyricists, Pusha T and his longtime collaborator, Pharrell, partnered with a globally recognized coffee brand to launch their own brew blend, Grindin’ Coffee.
In a wide-ranging profile with GQ, Pusha T chopped it up on several topics including physical fitness, being a family man, and other pursuits. However, the opening salvo focused on Grindin’ Coffee, which King Push reveals in the profile how it all came together.
From GQ:
Grindin’ Coffee is my baby. It is our pet project with Lavazza. And it is for the task-driven, for the get-up and go, the coffee drinker that has something to do, somewhere to be, and something to execute. I’m up at 5:00 AM every morning, even after a late night—still 5:00 AM. I wasn’t always a big coffee drinker, but in the process of making It’s Almost Dry during COVID—that was the album that I split with Pharrell and Kanye. During Pharrell’s portion, we would lock in in Miami, and we both wake up super early. And with that being the case, that’d be the first thing we’d do. We’d wake up, we’d run to the studio and throw on the black coffee or the strongest pod and really just go crazy with music for the next seven hours. We were on a health kick as well. We kept it strictly black coffee, and then we would go on a bike ride for 20 miles, but it was all centered around what we had to do.
Fast-forward to Camp Flog Gnaw, where we set up [Grindin’ Coffee] pop-ups for the past two years at Camp inside and offsite. I wasn’t even performing there. I was just selling the coffee. The lines were crazy. The Carhartt merch was going crazy. While we were doing that, Pharrell ran across a partner in Lavazza, which is of course, this 130-year-strong Italian coffee brand.
When they heard the way in which we were attacking the coffee space, they were like, Man, we want a whole category of this. And Grindin’ Coffee was born.
The rest of the chat gets into other zones and is a fascinating read. Read more here.
To learn more about Grindin’ Coffee here.
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Photo: Getty
