Home appliance brand Simplus launched its “Live Young with Simplus” campaign to mark its fifth anniversary, with the celebration featuring interactive events, a donation drive, and anniversary rewards for customers.
The campaign celebrates “self-expression and modern living by helping today’s generation build a dynamic lifestyle that fits right into their routines,” the company said in a statement released Thursday.
Reflecting the brand’s youthful character is Filipino actor Donny Pangilinan, who serves as Simplus’ ambassador.
The company said his personable and relatable personality inspires young adults to embrace independence and build comfortable, functional homes.
As part of the anniversary celebration, Simplus participated as an official sponsor of Circus Music Festival 8 in Pasig City, where it showcased its products through an interactive booth in partnership with Automatic Centre.
The company also hosted a product experience event for content creators featuring its kitchen, personal care, and home living appliances.
Separately, Simplus partnered with the National Book Store Foundation, Inc. to donate school supplies, classroom materials, and select home appliances to Capt. H. Francisco Elementary School-Annex in Taguig City to support students ahead of the new school year.
The company is also holding an online campaign in which participants can share their “Live Young” moments using Simplus products for a chance to receive anniversary gift packages. — Edg Adrian A. Eva
