SM HOTELS and Convention Centers Corp. (SMHCC), the hospitality arm of listed SM Prime Holdings, Inc., is expanding its events portfolio as it seeks to attract more corporate gatherings, conventions, and private functions.
The company recently opened DEWEY, a rooftop events venue at Conrad Manila in Pasay City, as part of efforts to offer more options for meetings, incentives, conventions, and exhibitions (MICE), SMHCC said in a statement dated Nov. 12.
The new venue, located within the SM Mall of Asia Complex, can accommodate up to 170 guests across indoor and outdoor spaces for corporate gatherings, weddings, private dinners, and other events.
“It also complements our existing and upcoming MICE venues so clients have more choices for events of different sizes and formats,” SMHCC Executive Vice-President Peggy Angeles said.
The company’s existing facilities within the complex include three ballrooms at Conrad Manila, the Grand Saffron Ballroom at Lanson Place Mall of Asia, and SMX Convention Center Manila, which accommodates larger conventions and exhibitions.
SMHCC also plans to open SMXCite in 2027 to further expand its events portfolio.
The company said its integrated hospitality and events facilities allow organizers to access hotels, restaurants, retail establishments, and entertainment venues within the same complex.
For the first nine months of 2026, SM Prime’s hospitality and MICE segment generated P6.4 billion in revenues, up 7% from P6 billion a year earlier, supported by higher hotel bookings and demand for events.
Hotels and convention centers contributed P2 billion in revenues during the third quarter. — Juliana Chloe A. Gonzales
