Handmade fudge sweetens lunch breaks for Tesco customers
Jack McAdorey, General Manager of Melting Pot Fudge
Belfast-based Melting Pot Fudge has secured a significant new retail milestone after winning a place in Tesco Northern Ireland’s meal deal offer across all 29 of the retailer’s superstores in the region.
The brand’s 50g bars will be available as part of the Tesco meal deal from May 18, with three flavours included in the launch: Traditional Butter, Salted Caramel and Madagascan Vanilla.
The listing marks another important step in the growth of the Belfast business, which has built a strong reputation for its handmade fudge and is now focused on expanding its reach through mainstream retail channels.
Jack McAdorey, General Manager of Melting Pot Fudge, said: “Securing a place in Tesco Northern Ireland’s meal deal is a major milestone for the business. It gives us a strong presence in a high-footfall retail environment and puts the brand in front of a large volume of consumers on a daily basis.
“For us, this is about more than a listing. It is about growing brand awareness, driving trial and continuing to build Melting Pot Fudge’s position within grocery retail. To see a Belfast-made product secure this kind of platform is a very positive step forward for the business.”
The fudge brand has secured a landmark deal
Founded in Belfast more than 20 years ago, Melting Pot Fudge has grown from a small local operation into an award-winning brand with a widening retail footprint. The business continues to produce its fudge by hand in Belfast and has built momentum through a combination of traditional methods, strong product quality and increasing distribution.
Jack added: “As a business, we are focused on sustainable growth, and listings like this are an important part of that. It is another step in bringing Melting Pot Fudge to more consumers and building long-term momentum for the brand.”
The launch will feature three of the company’s best-performing 50g bars, with the chosen flavours reflecting both the heritage and broad consumer appeal of the Melting Pot Fudge range.
For the Belfast business, the Tesco Northern Ireland listing represents not only a new route to market, but further evidence of growing retailer confidence in local brands with the potential to scale.
